Forget toilet paper shortages – if the coronavirus (COVID-19) pandemic has taught us anything, it’s the value of a crisis communication plan in times of extreme uncertainty. But how do you ensure business continuity with over 100 countries affected and governments encouraging new social distancing, even instituting national lockdowns? With travel and events so restricted, how do you communicate with a global workforce gone remote?
We’re lucky at Shootsta, because the heart of our product – our video production platform – is digital. But we’ve also been very fortunate to realise how much video, the medium we champion every day, has kept us connected across offices and oceans; whether it’s virtual client meetings, webinars as a workaround for scheduled events or internal business updates shot on mobile phones.
So if you, like us, need to keep your business running (even if everyone’s working from home), read on to discover why and how video can help successfully deliver your crisis communication plan.