A well-developed corporate communication strategy is essential for running a successful business, as it informs how to:
The most accomplished companies have highly-engaged employees as a result of strong, strategic corporate internal communication. These communications prioritise messages about:
Productivity is related to employee engagement, but it’s also facilitated by company ways of working and how they’re communicated internally. Business productivity means efficient, effective employees getting more done in less time – with knock-on benefits for revenue. This involves having a:
For external communications teams, raising brand awareness is a core part of the remit. Previously, that meant committing large budgets to media spend, but as ad blockers prevail and audiences forgo this content, brands have turned from outbound efforts to more inbound methods for commanding attention – like publishing valuable, helpful, relevant content. This includes:
Recruitment can be time-consuming and costly, but it’s an essential part of any business. However, by positioning a company to be attractive to potential candidates, this employer branding encourages top talent to get in touch, rather than the other way around. Recruitment teams can utilise:
One of the biggest areas for corporate communications departments can be crisis communications. ‘Crisis’ specifications vary across organisations, but a defined corporate communication plan cuts through ambiguity to outline a clear process for how your company handles unforeseen PR (and HR) events, such as the COVID-19 pandemic – including how to communicate. Crisis comms can take the form of:
For an example of a public-facing corporate crisis communication, see Shootsta CEO Mike Pritchett’s COVID-19 video below.