Video content is a hugely effective way to promote your company and brand. It’s easy to engage with, it’s easy to target a specific audience, and it’s easy to be shared across multiple channels. Accordingly, many businesses are starting to realize the power that video can exercise for your sales team.
Videos are a great way to communicate who your business is, why you do what you do and why it represents value to a prospective customer. They can help you prospect for sales, break down barriers and help you seal the deal when it comes to sales. But how can you gain an extra edge on an internet which is, frankly, already full of video content?
This is where personalized sales videos can come into play. Personalized content can be an effective way to get past some of the traditional gatekeepers; your customers like to feel special, and personalized video helps do that, even more so than personalized emails or picking up the phone and making a call directly. In fact, research from SmartHQ suggests that 72% of consumers only engage with personalized marketing.