“Insurance company (and Shootsta client), DUAL, tapped into video to carry its unique internal culture into virtual form to support staff living and working in lockdown across the Asia Pacific region.
Through video they wanted to boost and promote mental health awareness, celebrate events and of course brief staff and stakeholders. And for that DUAL turned to Shootsta, where we helped with training, production and editing of those videos.
“Video content is a natural progression for any business who wants to communicate on a personal level with clients, once we realised this a number of years ago we needed a way to create more and more video content cost effectively,” Cruickshank explained. “We first adopted Shootsta for internal communications, but that took on a whole new meaning when COVID-19 struck and our entire company moved to working from home.”