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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
A step-by-step guide to getting executives on camera for LinkedIn. Covers topics, production approach, posting cadence, and how to handle reluctant leaders.
Every LinkedIn video ad format with exact specs, dimensions, file size limits, and duration caps. Updated for 2026 with performance data on what actually works.
Corporate video production looks different in 2026. Here are the trends shaping how businesses produce, distribute, and measure video content this year.
Your smartphone shoots better video than the cameras most agencies used 5 years ago. Here is how to get professional-looking corporate video from the phone in your pocket.
A bad brief produces a bad video. Here is a simple framework for writing video briefs that give editors and producers exactly what they need to deliver what you want.
Stuck on what training videos to make? Here are 15 ideas that cover onboarding, compliance, skills, and professional development - with production tips for each.
Explainer videos turn complex ideas into clear, short content. Here is when they work, when they don't, and how to produce them without spending $20K on a single animation.
Most video marketing strategies are wishlists disguised as plans. Here is a framework that starts with what you can produce this month and builds from there.
Mandatory compliance training has a reputation for being dull. Scenario-based video changes that. Here is how to produce compliance content employees actually remember.
Most training videos get ignored. The problem is not the topic - it is the format. Here is how to produce training videos that hold attention and improve retention.
Employee training videos save time and money when done right. Here is how to produce onboarding, compliance, and skills training videos your employees will actually watch.
Client testimonial videos are the most effective sales asset in B2B. Here is how to produce them without chasing customers, booking crews, or spending months on a single video.
