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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Cutaway shots are the small shots that hold an edit together - the second hands, the laptop screens, the listener nodding. A practical guide for anyone editing business video.
30+ B2B video ideas organized by function - marketing, sales, internal comms, product launches, customer success, HR, and executive comms. With formats and production cost ranges for each.
The planning that separates a podcast people listen to from a podcast that quietly disappears after episode three. Format, guests, structure, and distribution.
12 of the strongest PSA video examples ever produced - mostly corporate CSR and enterprise brand-led - with the patterns marketing, comms, and CSR teams can borrow for their own campaigns.
Tips and tricks for filming business video on an iPad. When the iPad is the right tool, the rig you need, and the mistakes to avoid.
Storyboard templates are everywhere. Google Slides decks, Canva boards, downloadable PDFs. But templates solve a formatting problem, not a creative one. Here's when they help and when an AI storyboard generator is the better move.
25 marketing video ideas built around the formats that actually move pipeline for B2B teams - explainers, customer stories, thought leadership, ABM, webinar repurposing, and more.
We tested every AI storyboard generator we could find. Most are built for filmmakers or solo creators. Only a few handle the things enterprise video teams actually need - brand context, shareable links, and production-tier output.
20 sales video ideas covering the full B2B sales motion - prospecting and cold outbound, async demos, video sales letters, account-based video, deal-stuck videos, and renewal asks.
Most corporate videos skip the storyboard step entirely. The ones that get approved faster and cost less to produce don't. Here's how to storyboard a corporate video, even if you've never drawn a stick figure.
The right LinkedIn video length depends on format and goal. Data-backed breakdown of optimal duration for feed videos, ads, thought leadership, and LinkedIn Live.
Generate and edit captions directly inside the Shootsta platform. No request forms, no back and forth, no waiting on turnaround. Here is how it works.
