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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Brand Consolidation in FSI: Using Animation to Align Messaging
Liberty Mutual is folding Safeco into a single brand. John Hancock became Manulife John Hancock. Brand consolidations create a flood of communication needs. Animation is the fastest way to keep up.
London vs Manchester for Corporate Video
London is the default base for UK corporate video production. Manchester has built a genuinely competitive alternative in the past five years. Here is the comparison enterprise teams should actually use.
The biggest takeaway from B2B Marketing Leaders Forum APAC 2026. Events are becoming live content engines, and the brands getting the most value out of them are not waiting weeks for a polished recap.
Trade Enablement Video for Travel Agents and Tour Operators
US tourism boards reach international travelers through the travel trade. Travel agents and tour operators sell whichever destination is top-of-mind. Trade enablement video is how you stay there.
Best Video Production Companies in London 2026
There is no single best video production company in London. The market splits into six categories of provider, and the right pick depends on annual volume, format mix, and how much you produce in-house.
How to Choose a Singapore Video Partner
Most procurement processes for video production in Singapore optimize for the wrong thing. Here is the decision framework enterprise marketing and comms teams should use instead in 2026.
Animation vs Live Action for Internal Comms in Banks
Internal comms teams in banking default to talking-head videos. Animation is often the better format. Here is a clear framework for choosing between them.
MAS-Compliant Video Production in Singapore
MAS-regulated marketing communications need a video workflow built for compliance review, not retrofitted to it. Here is what that workflow looks like inside Singapore banks, insurers, and asset managers in 2026.
Event Recap Videos for Tourism Boards: When 48 Hours Matters
Trade shows, ribbon cuttings, festivals. Tourism boards generate dozens of events a year. The recap video is the asset that lives forever, but only if it ships within days.
Day two at the Forum. B2B teams are not short of ideas anymore. They are working through the scale of content demand, and how to keep quality high without building a production army internally.
Singapore vs Hong Kong for APAC Video Production
Singapore and Hong Kong are the two default APAC bases for enterprise video production. The right choice depends less on cost and more on which markets you need to reach, which languages, and how regulated your content is.
We're the official video partner at B2B Marketing Leaders Forum APAC 2026 in Sydney this week. 500+ CMOs, 70+ speakers, two days, and our team on the ground catching the moments that don't make it into the recap three weeks later.
