5 Benefits of using video for training

June 5, 2018
Video is a great way to communicate educational, informative and business critical information effectively while saving you time money and resources. With that said every business should be aiming to produce more videos for their training and learning and development (L&D) program. At Shootsta we have seen a 97.2% rise in Learning & Development content since the start of the pandemic. We have also seen a lot of remote working training videos, government guideline videos, company updates and team training and 74% of L&D professionals still expect to see a lot more online learning post Covid-19. Moreover, nearly 60% believe that pre-recorded video messages are the best way to welcome new employees. It is clear, then, that the increase in video content is here to stay. So, how do those involved in creating these videos make sure they are structuring them for 100% success?
How and why is video being used?
HR teams are using video for all aspects of their work, from virtual training and recruitment to creating culture videos and staff spotlights. Video is also being used to communicate internal operational changes via leadership announcements. The benefits of using video for these practices are multiple. Video has been shown to break down barriers to leadership, drive purpose in the remote world, improve employee experiences, provide clarity on priorities, and reassure employees that you are listening. It is not just employers that are reaping the benefits from the use of video. It has been found that employees are 75% more likely to watch a video than they are to read text. In addition, 42% of employees would rather have flexible video options – such as pre-recorded messages – in addition to scheduled virtual meetings.

5 Benefits of using video for training

1. Training Videos are Customisable
Video is a medium that can be twisted, pounded, and bent into the shape of your organisation’s culture and training program. It’s so flexible and almost unlimited in terms of concepts it can render. So, whether you’re teaching your team the basics of using the Shootsta Kit or onboarding your latest recruit, a video will be able to capture and hold your audience’s attention enough for them to learn and engage. Video can also accommodate different learning styles. Since everyone learns differently, some people are readers and some people are visual learners, you can adjust your video content to the user’s learning style for example, by taking a blended learning approach to your training video could complement your existing offline or written components.
2. Training Videos Are Scalable
Investopedia defines scalability as “A characteristic of a system, model or function that describes its capability to cope and perform under an increased or expanding workload. A system that scales well will be able to maintain or even increase its level of performance or efficiency when tested by larger operational demands.“ Whether you have a small team spread around the country or a large workforce spread out around the globe, video becomes a scalable way to train in a systematic and unified way. For example, training a new starter in a completely different state or region in which your organisation operates, on how to upload your video to our Shootsta platform for editing is easy thanks to the content being video-based. As a scalable solution, a video has longevity, meaning it can be used and then distributed repeatedly as long as the content remains relevant. In this example below, the video was created for a large live audience, but its magic works just as effectively on playback. This is an effective way to introduce your new product not just to the customers, but to your employees, as well.  
3. Training Videos Are Cost-Effective
Videos allow for quick deployment. With new technology, like the cloud, your training material can be available to your staff instantly. You can record training sessions and have them available for team members that weren’t present during the training itself. Training videos can also eliminate the need to travel and all the resources associated with it. They allow you to reach and train a countless number of remote employees, whenever, wherever, using any device. As for production, with new technology, production and post-production tools and services are much more affordable for everyone now. That’s why Shootsta was created – to enable organisations to create high-quality video content cost-effectively. If what’s stopping you from shooting videos is you don’t really know where to start, or you’re stuck, or you’re too busy, third-party service providers like Shootsta can help with your end-to-end video needs. Our Creative Support team are on hand to help you develop your video content strategy and content.
4. Training Videos Are Always On
Depending on your content, storage capability, and distribution strategy, video can be accessible and available to your employees anytime, anywhere, and on any device. In emergency scenarios, for example, where “phone a friend” isn’t an option, a short explainer training video can help save the day. This example is an emergency training app for kids and parents. There’s absolutely no reason why gamified training videos like this can’t be used by your training team.
5. Training Videos Are Shareable
Aside from ease of distribution, videos are also shareable. Because they are entertaining, useful, and inspiring, people tend to pass them on to their circle of friends. Why do people share? According to Science, sharing is an act of replication to ensure the continued survival of the culture. This training video example is fictitious or a comedy sketch about how to treat Millennials in the workplace. It’s a great icebreaker or warmup before the actual training starts. Millennials in the Workplace: A Helpful Guide Due to its electronic nature, video can be shared via social media such as YouTube and via Community pages on Facebook or event workplace intranets.

Interested in simple, fast and effective video? Shootsta can help

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