Video is a great way to communicate educational, informative and business critical information effectively while saving you time money and resources. With that said every business should be aiming to produce more videos for their training and learning and development (L&D) program.
At Shootsta we have seen a 97.2% rise in Learning & Development content since the start of the pandemic.
We have also seen a lot of remote working training videos, government guideline videos, company updates and team training and 74% of L&D professionals still expect to see a lot more online learning post Covid-19. Moreover, nearly 60% believe that pre-recorded video messages are the best way to welcome new employees. It is clear, then, that the increase in video content is here to stay. So, how do those involved in creating these videos make sure they are structuring them for 100% success?
How and why is video being used?
HR teams are using video for all aspects of their work, from virtual training and recruitment to creating culture videos and staff spotlights. Video is also being used to communicate internal operational changes via leadership announcements. The benefits of using video for these practices are multiple. Video has been shown to break down barriers to leadership, drive purpose in the remote world, improve employee experiences, provide clarity on priorities, and reassure employees that you are listening.
It is not just employers that are reaping the benefits from the use of video. It has been found that employees are 75% more likely to watch a video than they are to read text. In addition, 42% of employees would rather have flexible video options – such as pre-recorded messages – in addition to scheduled virtual meetings.