Video is a great way to communicate educational, informative and business critical information effectively while saving you time money and resources. With that said every business should be aiming to produce more videos for their training and learning and development (L&D) program.


Well here’s a few examples and statistics from leading brands on how video is positively impacting their business.

  1. Corporations save between 50% and 70% when they replace instructor-based training with eLearning — IOMA
  2. A business driver for eLearning: 85% of every dollar spent on classroom training is spent delivering it (instructor time, travel, etc) — Shift eLearning
  3. Microsoft used video to cut classroom training costs by $303 per person, from $320 to just $17 — Microsoft

The University of Queensland identified four benefits of video in education, irrespective of if you’re an educational provider or business with a global footprint.

  1. It facilitates thinking and problem-solving.
  2. Assists with mastery.
  3. Inspires and engages.
  4. Provides authentic learning opportunities.

Science says that video has the capacity to encode experiences in a person’s long-term memory, as opposed to short-term. It’s no wonder the likes of Coursera or Udemy are flourishing businesses. Video production is the sole reason why Massive Open Online Courses (MOOCs) are flourishing.

How are truths from the education sector relevant to business? It’s as simple as they’re operating on the same principles of engagement and learning.

Here’s another fact that you might want to consider, Facebook, the undisputed king of social media, has turned to a video-first strategy because people want and clamour for more video content not to mention it keeps the user in their platform longer. This means, that the longer the user is on their platform the more advertising dollars they make! Perhaps it’s time for you to turn to video, as well.


1. Training Videos are Customisable

Video is a medium that can be twisted, pounded, and bent into the shape of your organization’s culture and training program. It’s so flexible and almost unlimited in terms of concepts it can render. So, whether you’re teaching your team the basics of using the Shootsta Kit or onboarding your latest recruit, a video will be able to capture and hold your audience’s attention enough for them to learn and engage.

Video can also accommodate different learning styles. Since everyone learns differently, some people are readers and some people are visual learners, you can adjust your video content to the user’s learning style for example, by taking a blended learning approach to your training video could complement your existing offline or written components.

2. Training Videos Are Scalable

Investopedia defines scalability as “A characteristic of a system, model or function that describes its capability to cope and perform under an increased or expanding workload. A system that scales well will be able to maintain or even increase its level of performance or efficiency when tested by larger operational demands.

Whether you have a small team spread around the country or a large workforce spread out around the globe, video becomes a scalable way to train in a systematic and unified way. For example, training a new starter in a completely different state or region in which your organisation operates, on how to upload your video Shootsta Hub for editing is easy thanks to the content being video based.

As a scalable solution, a video has longevity, meaning it can be used, then distributed repeatedly as long as the content remains relevant.

Scalability also lends itself to being measured and evaluated. Via enterprise video platform analytics such as Viostream or Brightcove, the videos’ performance can be assessed and then adjusted, accordingly.

Would you like some examples? Here’s one I prepared earlier.

In this example, the video was created for a large live audience, but its magic works just as effectively on playback. You probably don’t want to watch the entire 80 mins even though it’s a great video. This is an effective way to introduce your new product not just to the customers, but to your employees, as well.

3. Training Videos Are Cost-Effective

Videos allow for quick deployment. With new technology, like the cloud, your training material can be available to your staff in no time.

You can record training sessions and have them available for team members that weren’t present during the training itself.

Training videos can also eliminate the need to travel and all the resources associated with it. They allow you to reach and train a countless number of remote employees, whenever, wherever, using any device.

As for production, with new technology, production and post-production tools and services are much more affordable for everyone now. Well, that’s why Shootsta was created -to enable organisations to create high-quality video content cost-effectively. So, there’s no reason for your in-house training teams to not produce more videos DIY.

If what’s stopping you from shooting videos is you don’t really know where to start, or you’re stuck, or you’re too busy, third-party service providers like Shootsta can help with your end-to-end video needs. Our Creative Support team are on hand to help you develop your video content strategy and content.

4. Training Videos Are Always On

Depending on your content, storage capability, and distribution strategy, video can be accessible and available to your employees anytime, anywhere, and on any device.

In emergency scenarios, for example, where “phone a friend” isn’t an option, a short explainer training video can help save the day.

This example is an emergency training app for kids and parents. There’s absolutely no reason why gamified training videos like this can’t be used by your training team.

5. Training Videos Are Shareable

Aside from ease of distribution, videos are also shareable. Because they are entertaining, useful, and inspiring, people tend to pass them on to their circle of friends. Why do people share? According to Science, sharing is an act of replication to ensure the continued survival of the culture.

This training video example is fictitious or a comedy sketch about how to treat Millennials in the workplace. It’s a great icebreaker or warmup before the actual training starts.

Millennials in the Workplace: A Helpful Guide

Due to its electronic nature, video can be shared via social media such as YouTube and via Community pages on Facebook or event workplace intranets.

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