In this episode
Storytelling is arguably the most powerful tool in your selling toolbox. Some would say a good story beats a good sales pitch. A story can capture attention, build trust and explain products or services in ways that resonates. A well-crafted story can speak to the part of the brain where decisions are made and pack the emotional punch. In this episode, we’ll be chatting with Mickael Penvern, Senior Marketing Manager at Classic Fine Foods and Eric Haar, Senior Social Selling Coach at Tricycle Europe about how to tell a captivating story with video.