Video is the most powerful medium on the planet – and if you’re in business, corporate video production is your ticket to making it happen. Corporate videos often have a pesky reputation for being ‘boring’, but they can actually be some of the most compelling videos you’ll see online, with the power not only to inform, but also to educate, entertain and inspire viewers to heed your call to action.

Shootsta’s all-in-one solution enables your brand to make corporate videos and get the most out of every message you’re communicating, whether it’s a CEO update, product trainings, an event hype reel, onboarding materials or a case study. We help scale your videos so your organisation can deliver the speed and volume your audience craves, without sacrificing content excellence. The result?

High-quality, cost-effective videos for your business.

What is corporate video production?

Corporate video production is the end-to-end process of making a professional video by a business, organisation or institution for communication to external or internal audiences. Content may be used as promotional videos and video marketing, recruiting videos, and for learning and development (L&D), or sales.

The exponential rise in video adoption across the internet – especially on social media – has inspired businesses to implement video in ever-new and exciting ways. From sales and marketing, right through to internal communications, training and human resources, organisational functions are transforming the way teams communicate with engaging, effective corporate videos.

Why going video-first is key to message cut-through

95%

Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
(Source: Insivia)

78%

78% of people watch online videos every week, with 55% of viewers watching videos every day.
(Source: HubSpot)

82%

By 2022, online videos will make up over 82% of all consumer internet traffic – 15 times higher than in 2017.
(Source: Cisco)

Going video-first is exactly that: putting video at the forefront of your communications and content strategy, in order to fully engage your target audience. Because let’s face it, video is the best way to send and receive key messages, internally and externally – so if your goal is information effectiveness, video is 100% the way to go.

  • 85% of consumers want to see more video content from brands.
    (Source: HubSpot)
  • YouTube is the second most popular website after Google.
    (Source: Alexa)
  • 59% of executives say they would rather watch a video than read text. (Source: Wordstream)
  • Facebook has over 8 billion video views per day.
    (Source: TechCrunch)
  • 90% of users say that product videos are helpful in the decision process. (Source: HubSpot)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources and budget.

Why businesses are switching from traditional video to ‘always-on’ video

In the world of traditional corporate film production, ‘hero’ content is everything. You know what we mean – big-ticket events like brand campaigns or product launches, to the tune of millions in media spend (let alone commercial video production). And sure, these mass executions have a place in brand strategies; but they’re not the only way to create video content that gets results, depending on your goals.

For the majority of businesses these days, these goals revolve heavily around digital, no matter whether the videos you’re creating are going to external audiences like potential clients, or internal employees. And as heavyweights like Google and Facebook continue to prioritise all things video, the expectation has been set – brands need to provide ever-increasing amounts of video to satisfy their audiences.

But how do you do produce more video, with limited budgets? The answer: ‘always-on’ video.

Enter always-on video

Google defines ‘always-on’ video as ‘help’ content – the kind of videos your prospects and customers are searching for, like “product tutorials, how-to content [and] customer service” videos. This content is “365-day-relevant”, hence ‘always-on’, and is both discoverable and evergreen, meaning it ‘pulls’ search traffic to your website and YouTube channel over time (Source: Think With Google).

Always-on videos are less ‘perfect’, more authentic, and simpler (faster, cheaper) to make than a ‘hero’ commercial video. A less production-heavy form of video creation, they’re also more agile, making reactive videos on social a snap. But their biggest marketing benefit? The opportunity for tapping into high-volume search queries, validating your brand as the market leader above your competitors. They’re also great for engaging HR, internal communications or L&D audiences, simply by not being an email or PDF!

That’s why Shootsta has disrupted the traditional video production industry – to bring you the answer to the age-old question: how do you balance speed, quality and cost without compromising brand integrity (or equity)? With our innovative video-at-scale model, Shootsta’s #1 goal is to educate and empower teams like yours to create always-on video projects that successfully meet your business and content goals.

Unlike traditional video production businesses, at Shootsta, we’re an integral part of your extended team. We use your strategic objectives and required outcomes to provide a tailored, end-to-end video content solution that works for your business – while resonating with your target audience to drive real, actionable results.

Our happy clients

Qantas Video Production

Want to learn how video can transform the way your business communicates?

Get in touch with us today!

Wondering what types of corporate videos you can create? Get the low-down in our overview below, and choose the best video for every use case.

Video solutions for every industry

If you’re wondering just how video will work for your business, don’t worry – our clients span every industry, from technology to financial services, health / medical / pharmaceutical, retail, real estate, building / civil engineering / construction and government, plus hospitality, travel and more! There’s a video for every use case.

When it comes to scalable video, always-on ‘help’ videos and regular, episodic ‘hub’ videos are your go-to strategy. This is because ‘hub’ content, like ‘help’ content, is easier (and less expensive) to produce – making these videos perfect for business.

See below for examples of corporate videos for every industry:

Technology Industry

Promotional videos

Promotional videos like brand campaigns and product launches are framed as ‘hero’ content, but they don’t have to be Hollywood-production level to be successful. Take a look at this example from us (a video that wasn’t even created for YouTube, no less), that still managed to rack up 10,000+ views.

Explainers

Explainer videos define and overview topics your brand is qualified to address, about challenges you solve for customers. Explainers are discoverable ‘help’ content and great for simplifying the complex – especially if your product or service isn’t straightforward, or has multiple parts.

Product demonstrations

Product demonstration videos also fall within the realm of ‘help’ videos, as they’re typically searched for by prospective customers during the buyer’s journey. These videos detail your technology solution and what it does, providing a step-by-step walkthrough with features and benefits.

Testimonials

Video testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your product / service, and share how you got them results.

Our process sets you up for corporate video success

While the video production industry has changed, the fundamental process for creating videos – pre-production, production and post-production – hasn’t. As a Shootsta client, we onboard you to not only learn to use our Shootsta Kit and Shootsta Hub but also to develop your video confidence in all three stages:

Pre-production

This is the creative phase of making a video and includes brainstorming, briefing, scripting and storyboarding – as well as planning the logistics of your shoot e.g. gear, location, props.

Production

The video shoot is the execution of your pre-production planning. Here, you’ll set up your gear and check the lighting, framing, audio and focus, before recording your talent.

Post-production

The post-production stage is where the magic happens – and our editors transform your footage into a finished video that tells a visual story, with branding, music and software effects.

LEARN MORE

Can I afford to make corporate videos?

As we’ve seen, business video production can span diverse functions and industries. But if you’re not in the field of traditional mass-marketing, a business video still costs far less than a TV commercial for broadcast media, for example. So don’t worry if you’re on less than a Super Bowl budget – you can still create great video content (no matter whether you’re a small business or a Fortune 500 company).

At Shootsta, we’ve reinvented corporate video production costs by designing a solution for businesses to scale their videos, because we understand that everyone, everywhere needs high-quality, cost-effective access to starting a video production. We swapped the expensive crew day rates and elitist gear for content creators we train – your employees – with our easy-to-use Shootsta Kit and cloud-based video management system, the Shootsta Hub, enabling and empowering teams like yours to make engaging, effective business videos. Our innovative subscription packages deliver an average cost of less than

$
£
1,000 per video, and now for the surprise-and-delight factor… Our editors turn your videos around in just 24 hours.

VIEW OUR SUBSCRIPTION PACKAGES

“We’ve seen the engagement of our videos go up 464% from the views… So those results have just been mind-blowingly amazing. We’re absolutely delighted.”

— Charlotte Hough,
Digital Education Manager @ Clinique

“Shootsta resonates throughout the organisation. People understand that video, it’s a skill, it’s a craft, it has a tangible value, and it’s the best communication tool we have.”
— Clare Robinson,
Digital Content Manager @ Qantas

“Speed is of top priority as new ideas are discussed and launched… Speed is highly valued in our business and Shootsta’s grand promise of ‘Shoot Today, Share Tomorrow’ spoke to us.”
— Manisha Seewal,
Group CMO @ Carro