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In-House vs Outsourced Video Production
Build a team, hire an agency, or find something in between? Here's what each option actually costs and where each one falls short.
Option 1
The real cost of an in-house video team
Hiring your own video team sounds appealing. Full control, fast turnaround, people who understand the business. But the costs add up quickly, and most companies underestimate what's involved.
That gets you a two-person team producing maybe 5-10 videos per month. If someone leaves, production stops while you recruit. And if demand spikes, you either burn out your team or go back to hiring.
Option 2
The outsourcing trade-off
Outsourcing to a video agency means no hiring, no equipment purchases, and access to experienced producers. But it comes with its own set of trade-offs.
What works
- No hiring or equipment costs
- Professional quality from day one
- Access to a range of creative skills
- Easy to scale up for one-off projects
What doesn't
- Per-project pricing adds up fast at volume
- Less control over the process and timeline
- Slower feedback loops (weeks, not days)
- They don't know your business the way you do
- Re-briefing on brand and tone every time
Option 3
The hybrid model: you film, we edit
Shootsta sits between in-house and outsourced. Your people film the footage - they already know the subject matter, the office, the product, the customers. Then Shootsta's editors turn that raw footage into polished, on-brand videos within 48 hours.
You keep the institutional knowledge and speed of an internal team without the salary costs, equipment purchases, or risk of single-person dependency. And because your brand kit is built into every edit, consistency is automatic.
The result: more videos per month, lower cost per video, and no need to choose between control and quality. Read more about how subscription pricing compares to per-project billing.
Full comparison
Find Out What the Hybrid Model Costs for You
Tell us how many videos you need each month and we'll show you exactly what a Shootsta subscription looks like compared to your current setup.