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On-demand webinar · 50 minutes · free
Most B2B teams treat video as one-off projects, then wonder why it never compounds. This 50-minute session shows where video belongs at every stage of the customer journey, and the Peak Pulse Presence framework that turns scattered output into a system.
Luke Walker
Manager, Shootsta Academy
What you walk away with
A walk through the B2B customer journey with the video formats that earn attention, build trust and shorten sales cycles at each stage.
A simple way to map your current video output against the three layers and find the gaps that are quietly costing you pipeline.
How to turn video from one-off projects into a repeatable engine that runs without burning out your marketing team.
The framework
Three layers of video that work together across the customer journey. Most teams have one. The best teams run all three.
Big brand moments
Cinematic, polished work that anchors how the market sees you for the next 12 to 24 months. Hero films, product launches and customer stories with weight.
Inside the session
Most teams have video for one stage. Sometimes two. Almost nobody has all five. Here is what each stage needs and where most companies fall short.
Awareness
PeakCinematic brand films and category POV content that buys you a place in the consideration set. Where Peak does the heavy lifting.
Consideration
PulseCustomer testimonials, product deep dives and thought leadership series. The rhythm that turns recognition into trust. This is Pulse territory.
Decision
PresenceSales prospecting videos, tailored demos and 1:1 walkthroughs. Real humans replacing faceless emails. Presence carries the deal.
Onboarding
Pulse + PresenceHow-to libraries, welcome videos from the team, product tours that get people to value faster. Presence and Pulse working together.
Retention & advocacy
Pulse + PeakExecutive updates, customer stories, community content. Keeps you in the conversation between contract dates and gives buyers a reason to bring you to their next role.
The honest question
Run through the list. Tick the ones you are doing well. The blanks are where this webinar pays for itself.
Who this is for
Trying to make the case for video that ladders up to revenue, not just views.
Building a video strategy that holds together across the funnel, not stitched together after the fact.
Looking for ways to use video to win meetings, accelerate deals and stay close to existing customers.
Who already know video works internally and want a framework to scale it across the business.
Wall of love
Brands across HarperCollins, DUAL, TAFE Queensland and more use Shootsta to run video across their customer journey.
We use Shootsta to create more engaging and fun content for the business.
Communications Lead
HarperCollins
Video has transformed the way we communicate by showcasing our culture and our personalities.
Marketing Team
DUAL Australia
We have 600 staff and might have 50 projects at any one time. Video is really important because it helps keep everyone engaged and connected.
Communications
Richard Crookes Constructions
We have so many different study areas and amazing facilities to showcase. Video is the perfect way to capture that.
Marketing
TAFE Queensland
If they can get information succinctly in a video, watching someone warm and personable talking to them, they are far more receptive.
Brand Manager
Regis Aged Care
Trusted by teams at
Your speaker
Manager, Shootsta Academy
Luke heads up education at Shootsta. He works directly with internal comms, marketing and revenue teams at hundreds of B2B brands, helping them turn scattered video output into a system that runs across the customer journey.
FAQ
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