Use case
Shootsta for internal comms: CEO updates, town halls, employee video
Internal comms teams use Shootsta to produce executive video, town hall recaps, and employee onboarding content at scale. Comms records, Shootsta editors finish, every output ships in 48 hours.
The internal comms video problem
Internal comms teams in enterprises are usually one or two people responsible for content that reaches every employee in every region. The demand for video has grown faster than the team. Executive updates, town halls, onboarding modules, and change announcements all need video, and they all need it fast, and they all need to look like they came from the same brand.
The traditional answers do not work at this volume. Hiring in-house video producers adds headcount that comms budgets rarely have. Agencies are too slow and too expensive for the weekly cadence comms requires. Self-editing burns the comms lead's entire week. Shootsta exists to close this gap with a 48-hour editing service that comms can use as a recurring operational resource.
What internal comms teams use Shootsta for
CEO and executive video updates
Quarterly business updates, all-hands intros, and executive messages filmed in-office and finished with consistent brand framing across every regional office.
Town hall recaps and highlights
All-hands and town hall sessions edited into 60-90 second highlight recaps for distribution to employees who could not attend live.
Employee onboarding video
Welcome-to-the-company videos, role-specific intro modules, and culture content that ships the same way to every new hire across regions.
Change comms and announcement video
Reorganization announcements, policy change explainers, and significant business updates produced quickly to land before email rumor mills.
Employee story and recognition video
Culture content showcasing team members, project wins, and milestones, with consistent brand treatment that matches the rest of the comms library.
Common objections from internal comms leaders
"Our CEO will not film themselves."
Most CEOs will, when the friction is low enough. The Shootsta kit is designed for exactly this situation: a one-touch film setup in the executive office, a guided prompt, and 60-90 seconds of recorded content. The CEO does not learn video. The chief of staff or comms lead handles the kit and Shootsta editors do the rest.
"Internal video should be authentic, not over-produced."
Shootsta editing is finishing, not over-producing. The output is a CEO speaking directly to camera with clean audio, brand lower thirds, and a consistent intro/outro. Most viewers do not register the editing as separate from the message; they register a polished message rather than a rough one. The decision is whether the comms team is comfortable shipping unfinished video to the company.
"We already have an in-house video producer."
Most enterprise comms teams that use Shootsta keep their in-house producer. The producer handles strategic direction, key messaging, and the few high-value pieces a year that need bespoke creative. Shootsta absorbs the volume of executive videos, town hall edits, and onboarding modules the producer would otherwise spend the bulk of their week on.
Frequently asked questions
How do internal comms teams use Shootsta?
Can Shootsta handle multi-region internal comms?
Is Shootsta secure for sensitive internal video?
How fast does Shootsta deliver internal comms video?
Make video your default comms format
70,000+ videos delivered. Editors in 5+ regions, 24/7 coverage.