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The power of video in crisis communications

September 16, 2020

The Shootsta Show: Season 3, Episode 3.

The Shootsta Show is a live 1 hour program where we’ll teach you all you-need-to-know about professional videos. Each week we’ll broadcast from one of our locations in Sydney, Singapore, San Diego and London hosted by our resident video experts. They’ll bring you the latest best practices, tips, tricks and inspiration from around the globe.

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In this episode

In this episode, we’ll be chatting with Camille Burrows, Group VP of Learning and Development at Discovery Communications experts about how video is essential for crisis communications. We’ll share examples of best practices on how to break down complex information and communicate a message with crystal clarity.

Watch and learn:

  • Why video can make a difference in both internal and external crisis communication.
  • How to communicate a message clearly and break down complex information.
  • How to deliver/present the information in a video with confidence.
  • How to set tone and the vibe while remaining neutral and focused on the message.
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