In this week's episode...

Selling Through Captivating Video Stories

Storytelling is arguably the most powerful tool in your selling toolbox. Some would say a good story beats a good sales pitch. A story can capture attention, build trust and explain products or services in ways that resonates. A well-crafted story can speak to the part of the brain where decisions are made and pack the emotional punch.

In this episode, we’ll be chatting with Mickael Penvern, Senior Marketing Manager at Classic Fine Foods and Eric Haar, Senior Socail Selling Coach at Tricycle Europe about how to tell a captivating story with video.

During this 1 hour broadcast, you’ll learn:

  • Why stories sell
  • How to become a video storyteller
  • The benchmark of captivating stories

Shootsta Video Plan

Our all-in-one creative brief, script, storyboard and shot list will help you create professional video content today. 



Nick de la Force

Nick de la Force

Creative Director

Nick is a multi-disciplinary creative with 20 years’ experience in front of and behind the camera across the worlds of film, TV, corporate video, podcasting, marketing, and live events. Nick’s professional training as an actor and visual storyteller have taken him from acting on-screen to working for the likes of Apple and Microsoft on results-driven product launches, community events, education programmes, and more.
As Creative Director for EMEA at Shootsta, Nick empowers clients across a diverse set of industries to leverage video content for Marketing, Internal Communications, and Training – so everyone can create video stories that resonate.

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