In this week's episode...

The future of Public Service Announcements is video

In this episode, we’ll be chatting with Clayton Wehner, Manager, Marketing Strategy and Digital Innovation at City of Adelaide and Celia Dymond Head of Creative at the Department of Transport in Victoria on why and how their teams use video for Public Service Announcements. We’ll also be bringing some real life PSA video examples from their teams and other government and public organizations.

During this 1 hour broadcast, you’ll learn:

  • Why video is an effective tool to communicate a Public Service Announcement.
  • How to reach your audience.
  • What a good PSA video looks like.
  • How to reach, grab (and keep!) the attention of your audience – and potentially save their lives.
  • How to get people to take the correct action.

Shootsta Video Plan

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Presenters

Luke Walker

Video Training & Development Specialist

Luke has been working at Shootsta since 2015. Before joining, he did a degree in teaching and worked as a freelance videographer. Combining his love of teaching and video, Luke has spent the past four and a half years training, filming and editing content for many of Shootsta’s clients around the world.
Woman standing in front of an office video background

Melissa De Coster

Head of Content at Shootsta

Melissa brings over 10 years of experience in Content Production for TV, Radio and Digital in Europe and Australia. As the Head of Global Client Services, she brings a wealth of experience to Shootsta’s clients having worked for BauerMedia Group Australia, Red Pepper Media and Belgium’s biggest Radio Station Q-music. Melissa has produced content for brands such as AB Inbev, SBS Belgium, Nickelodeon, MTV, SAP, KPMG, Enterprise Europe Network, Philips, VS Sassoon, Rimmel London and Palmolive.

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