We work closely with a wide range of brands from different sectors and regions around the world to help them create videos that share their stories. From Internal Communications, Sales, Marketing and HR to Training videos our clients are creating some pretty amazing content that showcases their brands to the world.
VIDEO SOLUTIONS
Video has quickly become the communication vehicle of choice due to its ability to engage and disseminate information quickly and cost-effectively.
Our innovative model is allowing brands to create quality video content right across the globe in areas of Marketing, Internal Communications, Training, Sales and Human Resources. It’s designed to keep you in the driver’s seat because no-one knows your brand better than you, right?
MARKETING VIDEOS
Marketers who use video grow revenue 49% faster than non-video users (VidYard)
Video is by far the most valuable asset that marketers have at their disposal. When used correctly, it has a powerful ability to inform, educate and engage audiences as they move through the buying process.
Testimonials, Product demo’s, Social posts and Event videos are some of the easiest ways to integrate video into your content marketing strategy.
INTERNAL COMMUNICATIONS
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP)
Irrespective of your industry or business type, Internal Communications plays a very important and key role within the business. The benefits of a solid communications model are endless, but having an informed and engaged community of employees will do wonders for your brand.
From CEO and/or Business Updates, Company Announcements through to Policy changes, News and Events videos can increase message retention, employee engagement and provide a welcome relief to the odd multi-page document.
HUMAN RESOURCES
54% of senior executives share work-related videos with colleagues weekly (TubularInsights)
Human Resources (HR) is a powerhouse of information and usually has access to volumes of video-worthy content – right at its fingertips. Not only does HR have this content readily available, It also has the ability to create and use video at all levels of an organisation.
From company Culture pieces, Employee showcases, Onboarding videos, Recruitment and even Corporate Social Responsibility content, Human Resources is normally able to hit the ground running with video content from the get-go.
TRAINING
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Cisco)
Integrating video into existing Learning and Development programs allows for a blended learning approach which creates a more holistic learning environment as it covers two of the three most common learning styles: Visual, Auditory and Reading/ writing.
Everyone has experienced the pain of having to push through a slab of text or listen to a solo voice for hours. Engaging, understanding and applying a topic in context can be tough. Video allows you to go where live trainers and text cannot.
Demonstrations, animations and graphics can explain ‘how to’ in half the time text would and in a more memorable way. Finally, it keeps your training consistent, on brand and uber organised!
SALES
Using video on landing pages can increase conversion by 80%. (eyeviewdigital.com)
Using video throughout the sales process allows brands to be both always-on and increase conversions.
Not all sales videos are created equal. Some are videos are informative and others are persuasive and it all comes down to where a person is in the buying process.
Simply, mentioning the word video in an email will increase its open rate by 19% (Syndacast)
From Emails to Landing pages even dedicated Product pages, using video in your sales process is proven to increase your sales performance.