High-quality, cost-effective videos for your business.

Video is the most powerful medium on the planet – and if you’re in business, corporate video production is your ticket to making it happen. Corporate videos often have a pesky reputation for being ‘boring’, but they can actually be some of the most compelling videos you’ll see online, with the power not only to inform, but also to educate, entertain and inspire viewers to heed your call to action.

Shootsta’s all-in-one solution enables your brand to make corporate videos and get the most out of every message you’re communicating, whether it’s a CEO update, product trainings, an event hype reel, onboarding materials or a case study. We help scale your videos so your organisation can deliver the speed and volume your audience craves, without sacrificing content excellence. The result?

What is corporate video production?

Corporate video production is the end-to-end process of making a professional video by a business, organisation or institution for communication to external or internal audiences. Content may be used as promotional videos and video marketing, recruiting videos, and for learning and development (L&D), or sales.

The exponential rise in video adoption across the internet – especially on social media – has inspired businesses to implement video in ever-new and exciting ways. From sales and marketing, right through to internal communications, training and human resources, organisational functions are transforming the way teams communicate with engaging, effective corporate videos.

Why going video-first is key to message cut-through

95%

Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
(Source: Insivia)

78%

78% of people watch online videos every week, with 55% of viewers watching videos every day.
(Source: HubSpot)

82%

By 2022, online videos will make up over 82% of all consumer internet traffic – 15 times higher than in 2017.
(Source: Cisco)

Going video-first is exactly that: putting video at the forefront of your communications and content strategy, in order to fully engage your target audience. Because let’s face it, video is the best way to send and receive key messages, internally and externally – so if your goal is information effectiveness, video is 100% the way to go.

  • 85% of consumers want to see more video content from brands.
    (Source: HubSpot)
  • YouTube is the second most popular website after Google.
    (Source: Alexa)
  • 59% of executives say they would rather watch a video than read text. (Source: Wordstream)
  • Facebook has over 8 billion video views per day.
    (Source: TechCrunch)
  • 90% of users say that product videos are helpful in the decision process. (Source: HubSpot)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources and budget.

Why businesses are switching from traditional video to ‘always-on’ video

In the world of traditional corporate film production, ‘hero’ content is everything. You know what we mean – big-ticket events like brand campaigns or product launches, to the tune of millions in media spend (let alone commercial video production). And sure, these mass executions have a place in brand strategies; but they’re not the only way to create video content that gets results, depending on your goals.

For the majority of businesses these days, these goals revolve heavily around digital, no matter whether the videos you’re creating are going to external audiences like potential clients, or internal employees. And as heavyweights like Google and Facebook continue to prioritise all things video, the expectation has been set – brands need to provide ever-increasing amounts of video to satisfy their audiences.

But how do you do produce more video, with limited budgets? The answer: ‘always-on’ video.

photo of men holding camera

Enter always-on video

Google defines ‘always-on’ video as ‘help’ content – the kind of videos your prospects and customers are searching for, like “product tutorials, how-to content [and] customer service” videos. This content is “365-day-relevant”, hence ‘always-on’, and is both discoverable and evergreen, meaning it ‘pulls’ search traffic to your website and YouTube channel over time (Source: Think With Google).

Always-on videos are less ‘perfect’, more authentic, and simpler (faster, cheaper) to make than a ‘hero’ commercial video. A less production-heavy form of video creation, they’re also more agile, making reactive videos on social a snap. But their biggest marketing benefit? The opportunity for tapping into high-volume search queries, validating your brand as the market leader above your competitors. They’re also great for engaging HR, internal communications or L&D audiences, simply by not being an email or PDF!

That’s why Shootsta has disrupted the traditional video production industry – to bring you the answer to the age-old question: how do you balance speed, quality and cost without compromising brand integrity (or equity)? With our innovative video-at-scale model, Shootsta’s #1 goal is to educate and empower teams like yours to create always-on video projects that successfully meet your business and content goals.

Why Shootsta?

clock small icon

Average cost of less than
$ 1,000 per video

clock icon

24-hour turnaround

Cost per Video

Convenient subscription

video icon

Video asset management, sorted

Training

Training & creative services

support icon

Dedicated support

Unlike traditional video production businesses, at Shootsta, we’re an integral part of your extended team. We use your strategic objectives and required outcomes to provide a tailored, end-to-end video content solution that works for your business – while resonating with your target audience to drive real, actionable results.

Our happy clients

Want to learn how video can transform the way your business communicates?

Get in touch with us today!

Wondering what types of corporate videos you can create? Get the low-down in our overview below, and choose the best video for every use case.

Video solutions for every industry

If you’re wondering just how video will work for your business, don’t worry – our clients span every industry, from technology to financial services, health / medical / pharmaceutical, retail, real estate, building / civil engineering / construction and government, plus hospitality, travel and more! There’s a video for every use case.

When it comes to scalable video, always-on ‘help’ videos and regular, episodic ‘hub’ videos are your go-to strategy. This is because ‘hub’ content, like ‘help’ content, is easier (and less expensive) to produce – making these videos perfect for business.

Shootsta client videos

Promotional videos

Promotional videos like brand campaigns and product launches are framed as ‘hero’ content, but they don’t have to be Hollywood-production level to be successful. Take a look at this example from us (a video that wasn’t even created for YouTube, no less), that still managed to rack up 10,000+ views.

Explainers

Explainer videos define and overview topics your brand is qualified to address, about challenges you solve for customers. Explainers are discoverable ‘help’ content and great for simplifying the complex – especially if your product or service isn’t straightforward, or has multiple parts.

Product demonstrations

Product demonstration videos also fall within the realm of ‘help’ videos, as they’re typically searched for by prospective customers during the buyer’s journey. These videos detail your technology solution and what it does, providing a step-by-step walkthrough with features and benefits.

Testimonials

Video testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your product / service, and share how you got them results.

Our process sets you up for corporate video success

While the video production industry has changed, the fundamental process for creating videos – pre-production, production and post-production – hasn’t. As a Shootsta client, we onboard you to not only learn to use our Shootsta Kit and Shootsta Hub but also to develop your video confidence in all three stages:

pre production
Pre-production

This is the creative phase of making a video and includes brainstorming, briefing, scripting and storyboarding – as well as planning the logistics of your shoot e.g. gear, location, props.

production camera icon
Production

The video shoot is the execution of your pre-production planning. Here, you’ll set up your gear and check the lighting, framing, audio and focus, before recording your talent.

post production
Post-production

The post-production stage is where the magic happens – and our editors transform your footage into a finished video that tells a visual story, with branding, music and software effects.

Can I afford to make corporate videos?

As we’ve seen, business video production can span diverse functions and industries. But if you’re not in the field of traditional mass-marketing, a business video still costs far less than a TV commercial for broadcast media, for example. So don’t worry if you’re on less than a Super Bowl budget – you can still create great video content (no matter whether you’re a small business or a Fortune 500 company).

At Shootsta, we’ve reinvented corporate video production costs by designing a solution for businesses to scale their videos, because we understand that everyone, everywhere needs high-quality, cost-effective access to starting a video production. We swapped the expensive crew day rates and elitist gear for content creators we train – your employees – with our easy-to-use Shootsta Kit and cloud-based video management system, the Shootsta Hub, enabling and empowering teams like yours to make engaging, effective business videos. Our innovative subscription packages deliver an average cost of less than [geot region=”anz,usa,asia”] $ [/geot][geot region=”uk,europe”] £ [/geot] 1,000 per video, and now for the surprise-and-delight factor… Our editors turn your videos around in just 24 hours.

VIEW OUR SUBSCRIPTION PACKAGES

USA’s most forward-thinking video production company

Are you struggling to achieve your social media and content marketing goals? Do you feel like you need to modernize your business to avoid falling behind the competition? Nowadays, video production solutions are essential for any business, regardless of industry. Today’s consumers prefer getting information from videos than written content, and the same applies to executives and key decision makers within small-to-large enterprises. 

In the not so distant past, only large companies could hire video production professionals to create engaging, compelling and persuasive videos that reached millions of prospects. Now, thanks to our innovative approach to video production, you can create amazing videos without having to pay sky-high video production agency fees. 

High-value video production solutions

At Shootsta, we’re a new type of video production company – one that enables your business to expand its creative capabilities. Through expert training, we’ll teach you how to develop strategies, capture captivating footage and use the latest equipment to show your brand in its best light. And, as part of our affordable monthly fee, we’ll even handle all your editing requirements behind the scenes. 

Instead of paying thousands of dollars per video, you can let us transform your creative professionals into video production specialists while our highly experienced editors perfect your videos within the space of just 24 hours. We may cost a fraction of a typical video production company, but we deliver exceptional results at prices we believe can’t be beaten. To learn more about our process and find out about our flexible and scalable payment plans, don’t hesitate to call our video production professionals for a free, no-obligation chat. 

How our video production services can benefit your business 

As the world and consumer habits evolve, your business needs to adapt. If you want to remain ahead of the competition, you need to embrace videos as a tool to market your business, highlight your brand values and increase your sales. But a video production company like Shootsta can help you do more than just expand your reach. We can help you:

  • Reduce your costs — there’s no need to recruit, train, develop and manage a new video production department thanks to the video production consulting services provided by Shootsta. We can arm your current creatives with the skills to use the very best equipment. And, we can familiarize your marketing and communications department with the latest and most effective video production and advertising strategies. As a result, you won’t have to pay high video production agency fees every time you need a new video. You can simply pay an affordable monthly fee and have constant access to all the equipment, training and behind-the-scenes expertise you need. 
  • Enhance the skills of your team — improve the capabilities of your creative professionals, and you’ll see workplace productivity go through the roof. Without requiring assistance from a US video production agency just to create and shoot videos, you’ll save countless valuable hours, which will have a positive effect on your bottom line. Thanks to having offices in San Francisco, Portland, San Diego, and New York, we can provide training to any team regardless of location. If you want to find out how video production consulting can work wonders for your company, we hope to hear from you. 
  • Modernize your business — if you’re yet to post videos, you can feel confident you’re missing out on reaching prospects that your more forward-thinking competitors are capturing via social media and platforms such as YouTube. It doesn’t matter how long you’ve been in business or how amazing your products or services are, you simply need to use video to reach prospects in the modern world. Fortunately, if you don’t know the best ways to engage with today’s consumers via video, our video production specialists based in the US can get you up to speed in no time at all. 
  • Help you save time and effort — at Shootsta, our US video production professionals don’t just teach you how to capture amazing footage as effectively as possible, but they also handle all your post-production requirements behind the scenes. All you need to do is upload your videos to our online portal, and we’ll do the rest according to your requirements and objectives. 

Learn more about our video production solutions

If you want to find out how we can help you grow your business or learn more about our capabilities, don’t hesitate to contact our experts. In addition to marketing materials, we can create videos for training, CEO updates, educational materials, promotions, and much more. Call our video production specialists today, and we’ll gladly tell you more about our process, flexible price plans and guarantees.

VIEW OUR SUBSCRIPTION PACKAGES

FAQs

What is corporate video production?

Corporate video production refers to the process of capturing and editing videos for commercial purposes. Nowadays, many companies use videos to reach large audiences on YouTube and social media platforms such as Facebook. These videos are often promotions or product updates, but they can also be informative and educational, depending on the business objectives. You can also take advantage of our corporate video production services in the USA to create training materials, presentations, CEO updates, and even TV ads. 

We’ll first arm you with the skills to develop innovative video strategies and shoot amazing footage, and then we’ll handle all the editing on your behalf to maximize your return on investment. If you’re working with equipment that is not capable of providing the kind of quality you are seeking for your business, we can also offer the use of professional-level equipment to ensure that your corporate video production is of the highest quality.

Why is corporate video important?

Many studies demonstrate the importance of corporate videos for marketing purposes in today’s world. For example, a recent study by HubSpot suggested that 85% of today’s consumers want to see their favorite brands produce more video content. The same study suggested that 90% of consumers claim that videos have an impact on their decision when purchasing products. 

Perhaps the most important reason to embrace corporate video production is reach. You can reach millions of people for a cost-effective price on popular social media platforms. Facebook alone gets over 8 billion video views per day, and YouTube is the world’s second most popular website. It’s not just consumers that prefer watching to reading. Nearly 60% of executives prefer to watch a video than read text. Clearly, the importance of corporate video production is on the rise.

What are the steps involved in video production?

Before you even think about recording any footage, you need to determine the objectives of your video. Are you creating a video for marketing purposes? If so, have you defined your target market, developed content that will appeal to potential customers and determined the best platforms to reach them? When you know what you want to create, you’ll need access to trained professionals and the most advanced equipment to shoot a video that guarantees to capture attention. After you’ve captured your footage, you need to edit your videos using powerful software, ensuring the final result achieves your goals. As you might expect, the process of corporate video production can be time-consuming and expensive. That’s why we’ve created a simple and affordable way to create videos that will make your brand stand out. 

How can I work with Shootsta for corporate video production services?

At Shootsta, we’re here to make corporate video production as straightforward and affordable as possible. We provide onsite training to enhance the recording and editing skills of your creative professionals. We also give you all the equipment and software you need to create professional videos that guarantee to make an impact. To make things even easier for you, we’ll handle the editing on your behalf. Simply upload your videos to our secure online portal, and we’ll perfect them within 24 hours. All your videos will be stored and categorized on our portal for you to browse whenever you like.

VIEW OUR SUBSCRIPTION PACKAGES

Happy Client Testimonials

“We’ve seen the engagement of our videos go up 464% from the views… So those results have just been mind-blowingly amazing. We’re absolutely delighted.”

— Daniel Collins,
Retail Education Director

“Shootsta resonates throughout the organisation. People understand that video, it’s a skill, it’s a craft, it has a tangible value, and it’s the best communication tool we have.”
— Clare Robinson,
Digital Content Manager @ Qantas

“Speed is of top priority as new ideas are discussed and launched… Speed is highly valued in our business and Shootsta’s grand promise of ‘Shoot Today, Share Tomorrow’ spoke to us.”
— Manisha Seewal,
Group CMO @ Carro

Ready to Take Your Video Production to the Next Level?

Fancy a chat with our advisers to see how video could transform your business model? Just enter your details into the form and we will call you back as soon as we can (don’t worry, absolutely no strings attached).

By submitting this form, you consent to us getting in touch in response to your enquiry.