High-quality, cost-effective videos for your business.

Video is the most powerful medium on the planet – and if you’re in business, corporate video production is your ticket to making it happen. Corporate videos often have a pesky reputation for being ‘boring’, but they can actually be some of the most compelling videos you’ll see online, with the power not only to inform, but also to educate, entertain and inspire viewers to heed your call to action.

Shootsta’s all-in-one solution enables your brand to make corporate videos and get the most out of every message you’re communicating, whether it’s a CEO update, product trainings, an event hype reel, onboarding materials or a case study. We help scale your videos so your organisation can deliver the speed and volume your audience craves, without sacrificing content excellence. The result?

What is corporate video production?

Corporate video production is the end-to-end process of making a professional video by a business, organisation or institution for communication to external or internal audiences. Content may be used as promotional videos and video marketing, recruiting videos, and for learning and development (L&D), or sales.

The exponential rise in video adoption across the internet – especially on social media – has inspired businesses to implement video in ever-new and exciting ways. From sales and marketing, right through to internal communications, training and human resources, organisational functions are transforming the way teams communicate with engaging, effective corporate videos.

Why going video-first is key to message cut-through

95%

Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
(Source: Insivia)

78%

78% of people watch online videos every week, with 55% of viewers watching videos every day.
(Source: HubSpot)

82%

By 2022, online videos will make up over 82% of all consumer internet traffic – 15 times higher than in 2017.
(Source: Cisco)

Going video-first is exactly that: putting video at the forefront of your communications and content strategy, in order to fully engage your target audience. Because let’s face it, video is the best way to send and receive key messages, internally and externally – so if your goal is information effectiveness, video is 100% the way to go.

  • 85% of consumers want to see more video content from brands.
    (Source: HubSpot)
  • YouTube is the second most popular website after Google.
    (Source: Alexa)
  • 59% of executives say they would rather watch a video than read text. (Source: Wordstream)
  • Facebook has over 8 billion video views per day.
    (Source: TechCrunch)
  • 90% of users say that product videos are helpful in the decision process. (Source: HubSpot)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources and budget.

Why businesses are switching from traditional video to ‘always-on’ video

In the world of traditional corporate film production, ‘hero’ content is everything. You know what we mean – big-ticket events like brand campaigns or product launches, to the tune of millions in media spend (let alone commercial video production). And sure, these mass executions have a place in brand strategies; but they’re not the only way to create video content that gets results, depending on your goals.

For the majority of businesses these days, these goals revolve heavily around digital, no matter whether the videos you’re creating are going to external audiences like potential clients, or internal employees. And as heavyweights like Google and Facebook continue to prioritise all things video, the expectation has been set – brands need to provide ever-increasing amounts of video to satisfy their audiences.

But how do you do produce more video, with limited budgets? The answer: ‘always-on’ video.

photo of men holding camera

Enter always-on video

Google defines ‘always-on’ video as ‘help’ content – the kind of videos your prospects and customers are searching for, like “product tutorials, how-to content [and] customer service” videos. This content is “365-day-relevant”, hence ‘always-on’, and is both discoverable and evergreen, meaning it ‘pulls’ search traffic to your website and YouTube channel over time (Source: Think With Google).

Always-on videos are less ‘perfect’, more authentic, and simpler (faster, cheaper) to make than a ‘hero’ commercial video. A less production-heavy form of video creation, they’re also more agile, making reactive videos on social a snap. But their biggest marketing benefit? The opportunity for tapping into high-volume search queries, validating your brand as the market leader above your competitors. They’re also great for engaging HR, internal communications or L&D audiences, simply by not being an email or PDF!

That’s why Shootsta has disrupted the traditional video production industry – to bring you the answer to the age-old question: how do you balance speed, quality and cost without compromising brand integrity (or equity)? With our innovative video-at-scale model, Shootsta’s #1 goal is to educate and empower teams like yours to create always-on video projects that successfully meet your business and content goals.

Why Shootsta?

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Average cost of less than
$ 1,000 per video

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24-hour turnaround

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Convenient subscription

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Video asset management, sorted

Training

Training & creative services

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Dedicated support

Unlike traditional video production businesses, at Shootsta, we’re an integral part of your extended team. We use your strategic objectives and required outcomes to provide a tailored, end-to-end video content solution that works for your business – while resonating with your target audience to drive real, actionable results.

Our happy clients

Want to learn how video can transform the way your business communicates?

Get in touch with us today!

Wondering what types of corporate videos you can create? Get the low-down in our overview below, and choose the best video for every use case.

Video solutions for every industry

If you’re wondering just how video will work for your business, don’t worry – our clients span every industry, from technology to financial services, health / medical / pharmaceutical, retail, real estate, building / civil engineering / construction and government, plus hospitality, travel and more! There’s a video for every use case.

When it comes to scalable video, always-on ‘help’ videos and regular, episodic ‘hub’ videos are your go-to strategy. This is because ‘hub’ content, like ‘help’ content, is easier (and less expensive) to produce – making these videos perfect for business.

See below for examples of corporate videos for every industry:

Technology Industry

Promotional videos like brand campaigns and product launches are framed as ‘hero’ content, but they don’t have to be Hollywood-production level to be successful. Take a look at this example from us (a video that wasn’t even created for YouTube, no less), that still managed to rack up 10,000+ views.

Explainer videos define and overview topics your brand is qualified to address, about challenges you solve for customers. Explainers are discoverable ‘help’ content and great for simplifying the complex – especially if your product or service isn’t straightforward, or has multiple parts.

Product demonstration videos also fall within the realm of ‘help’ videos, as they’re typically searched for by prospective customers during the buyer’s journey. These videos detail your technology solution and what it does, providing a step-by-step walkthrough with features and benefits.

Video testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your product / service, and share how you got them results.

Financial Services Industry

Webinars are pre-recorded (or live, if you have the platform) ‘help’ videos that educate prospective clients on particular topics, as well as generate subject matter authority. Webinars can be on-demand or scheduled like a live event, and are a great way to generate new business leads.

Chalk talks are videos where an expert gives advice on niche topics (aided by a whiteboard or similar), and are a great next step after webinars for deep-diving. The benefit for financial services: the format suits numbers-driven subjects – and presently, the opportunity for thought leadership in this space is huge! As a result, examples are hard to come by, but here’s one of SEO brand Moz’s famous ‘WhiteBoard Fridays’ to give you an idea:

As above, testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your service offering, and share how you helped them achieve their financial results.

Health / Medical / Pharmaceutical Industries

As above, explainer videos define and overview topics your brand is qualified to address, around challenges you solve for customers or patients. Explainers are ‘help’ videos and great for simplifying the complex, which is often the case with medical conditions and new device-led products.

How-to videos contain step-by-step instructions for how to do something, typically with talent performing actions. How-tos are great for scaling internal training in medical processes and procedures, for example, and can form valuable digital libraries for video resources on the go.

Professional development training videos are a good follow-up (or lead-in) to how-tos within a health organisation’s learning management system (LMS). Videos can cover soft skills like verbal communication and professionalism, leadership, and negotiation and conflict resolution, with roleplaying or multiple choice scenarios to aid learning.

Retail Industry

As above, promotional videos like brand campaigns and product launches are framed as ‘hero’ content, but they don’t have to be Hollywood-production level to be successful. Sometimes all it takes is a great idea, executed well, to resonate.

In retail, customer service is everything, but the reality of one-to-many training is a reluctant expense for many businesses. Digitising customer service or sales enablement coaching means you can scale internal resource (and content availability), as well as make it on-demand for busy employees.

As above, product demo videos fall within the realm of ‘help’ videos, as they’re typically searched for by prospective retail customers during the buyer’s journey. These videos detail your solution and what it does, providing a step-by-step walkthrough with features and benefits.

Vlogs are video blogs, which communicate information just like ordinary blogging but with video. While traditionally falling under influencer-brand collaborations, aesthetically-driven lifestyle brands are beginning to experiment with the format as another way to drive follower engagement.

Real Estate Industry

Walkthrough videos are virtual property tours, aiming to lure prospective buyers for high-profile listings, like designer homes or offices. Walkthroughs are handy as prospects may not be local, so viewing spaces remotely is a value-add experience.

Market report videos are ‘hub’ videos that detail what’s happening in the industry, including data on locations, property types and figures like median sale prices. These videos can function both as lead generation and thought leadership tools for real estate professionals.

As above, testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your service offering, and share how you helped them go the extra mile to buy or sell their homes.

Building / Civil Engineering / Construction Industries

Company onboarding videos cover topics like brand values and business policies, while departmental onboardings are more granular and outline a team’s priorities, tools and processes. New starter onboardings can also serve as the preface to safety and compliance-based content.

Occupational health and safety (OH&S) induction training is essential for industries with risk management, and video makes scaling this content manageable. Safety and compliance training videos are often sequential, and may sit within a company’s learning management system (LMS).

Business update videos are typically published monthly (i.e. as ‘hub’ content), quarterly or annually, functioning not only as news for your internal / external community, but also to highlight company successes.

Government

As above, explainer videos define and overview topics your organisation is qualified to address, around issues you solve for people. Explainers are ‘help’ videos and great for simplifying the complex – like new policies or programs the public needs to know about.

Recruitment videos can be anything from video job descriptions to talent branding pieces that focus on workplace culture, values and benefits for employees. These can be standalone, on-demand videos as roles arise, or episodic ‘hub’ content (like a multi-part series on your department).

Business update videos are typically published monthly (i.e. as ‘hub’ content), quarterly or annually, functioning not only as news for your internal / external community, but also to highlight company successes.

Our process sets you up for corporate video success

While the video production industry has changed, the fundamental process for creating videos – pre-production, production and post-production – hasn’t. As a Shootsta client, we onboard you to not only learn to use our Shootsta Kit and Shootsta Hub but also to develop your video confidence in all three stages:

pre production
Pre-production

This is the creative phase of making a video and includes brainstorming, briefing, scripting and storyboarding – as well as planning the logistics of your shoot e.g. gear, location, props.

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Production

The video shoot is the execution of your pre-production planning. Here, you’ll set up your gear and check the lighting, framing, audio and focus, before recording your talent.

post production
Post-production

The post-production stage is where the magic happens – and our editors transform your footage into a finished video that tells a visual story, with branding, music and software effects.

Can I afford to make corporate videos?

As we’ve seen, business video production can span diverse functions and industries. But if you’re not in the field of traditional mass-marketing, a business video still costs far less than a TV commercial for broadcast media, for example. So don’t worry if you’re on less than a Super Bowl budget – you can still create great video content (no matter whether you’re a small business or a Fortune 500 company).

At Shootsta, we’ve reinvented corporate video production costs by designing a solution for businesses to scale their videos, because we understand that everyone, everywhere needs high-quality, cost-effective access to starting a video production. We swapped the expensive crew day rates and elitist gear for content creators we train – your employees – with our easy-to-use Shootsta Kit and cloud-based video management system, the Shootsta Hub, enabling and empowering teams like yours to make engaging, effective business videos. Our innovative subscription packages deliver an average cost of less than $ 1,000 per video, and now for the surprise-and-delight factor… Our editors turn your videos around in just 24 hours.

VIEW OUR SUBSCRIPTION PACKAGES

Happy Client Testimonials

“We’ve seen the engagement of our videos go up 464% from the views… So those results have just been mind-blowingly amazing. We’re absolutely delighted.”

— Daniel Collins,
Retail Education Director @Clinique

“Shootsta resonates throughout the organisation. People understand that video, it’s a skill, it’s a craft, it has a tangible value, and it’s the best communication tool we have.”
— Clare Robinson,
Digital Content Manager @ Qantas

“Speed is of top priority as new ideas are discussed and launched… Speed is highly valued in our business and Shootsta’s grand promise of ‘Shoot Today, Share Tomorrow’ spoke to us.”
— Manisha Seewal,
Group CMO @ Carro

Ready to Take Your Video Production to the Next Level?

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