If you’re in marketing, then you already know – video is everything right now. And if you’re not feeling the pressure from tech players like Google / Facebook / Instagram / YouTube (obviously) to conform to prioritising great video content first and foremost, just think about this: 87% of businesses use video marketing, up from 63% in 2017 – and that was only two years ago!
We help produce creative videos for
businesses and institutions
So when HubSpot says, “87% of consumers say they’d like to see more video from brands in 2019”, you know marketing video production really is the next big hurdle for organisations. With the likely response of, ‘Okay, sure… But how do we do that?’
Before we cover off the ‘how’ of marketing videos, let’s take a deeper look at ‘why’.
Benefits of producing marketing videos
With its inherent multi-sensory potential, video is the best, most persuasive way to communicate your brand messages and connect with target audiences. There’s a reason big business relies so heavily on video to tell their brand, product or service stories, and it’s this: people just plain respond to video better than any other medium.
Video is scalable, and not just from a content creation perspective. Full video assets can be recut and repurposed to augment marketing campaigns; from 2- to 3-minute website videos, to snackable 6- and 15-second social videos – even GIF conversions and footage stills for omnichannel delivery. The possibilities are endless!
While marketing videos often conjure images of Netflix-level productions, the reality is there are video types for every business and budget level. Because it’s not just about ‘hero’ ad creative; ‘hub’ and ‘help’ content like ‘how to’s and ‘tips and tricks’ videos can be just as important to audiences (if not more!). So don’t just think in terms of ultra-polished marketing – people value brands that are willing to be authentic, and as a result, real. So get creative!
One of the most effective ways to leverage video for marketing is by integrating it into your brand’s SEO / content strategy. With Google prioritising video results and YouTube being the world’s second-largest search engine, there’s never been a better time to drive search and performance benefits with video – like increasing website traffic, lead generation and nurturing, and customer acquisition.
Six effective types of marketing videos
1. How-to videos
How-to videos are marketing content that visualises step-by-step instructions for how to do something. These videos are typically part of a brand’s SEO / video strategy, in that they function as searchable keyword-based content for target audiences (discoverable via both Google and YouTube).
2. Tips and tricks content
Tips and tricks videos involve summarising hints, hacks and ‘gotchas’ (i.e. cautions), generally around how to do something – so a great follow-up for how-to content. The goal: not just performing actions, but doing them well, so prioritise the biggest / fastest ways to win. Clear, concise, replicable advice works best.
3. Recorded webinars
Whether live or pre-recorded, webinars are a valuable way to demonstrate subject matter (and thought leadership) expertise. As a result, webinars are longer-form videos that can range anywhere between 15 minutes to 1 hour plus in length. A staple in B2B lead generation and nurturing programs.
4. Behind-the-scenes videos
Behind-the-scenes (BTS) videos are ‘making of’ or set-based content with a VIP feel. A promotional tool, these videos are often part of larger campaigns – especially when using celebrities or influencers – and give audiences exclusive, intimate access to how a video is created.
5. Customer testimonials
Customer testimonial (or case study) videos feature a brand’s happy customers explaining how their product or service helped the customer solve a problem. This content is essentially a glowing endorsement, operating as a form of social proof to help guide prospective customers in their decision-making process.
6. Stories that showcase your products/services
Marketing videos that focus on product or service-based stories can take many forms. They may be customer-based (as in a subtle testimonial), brand campaigns around cultural values (or purpose e.g. ‘cause’ marketing), or even community-based (like thank you videos). Storytelling videos aim to elicit a positive emotional response, and brand recall, by forging a connection with new and existing viewers.
Our Marketing Video Production Process
Shoot your video using our Shootsta Kit.
Upload your files to our Shootsta Hub.
Sit back and let our editors work their magic.
Share your finished video in just 24 hours.
Our happy clients
45,000+ videos, 5,300+ users, and 200+ clients. Shootsta works best.
What is Shootsta?
Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos – in 24 hours! We’ve disrupted the video production services industry with our unique hybrid model: our purpose-built Shootsta Kit, production team training, cloud-based Shootsta Hub and expert post-production, enabling businesses everywhere to shoot, upload and share their ‘always-on’ video content. With a global team in London, Sydney, San Diego, Singapore and Hong Kong, we’re driving video innovation by building a growth space for teams, being a love brand for clients – and making video simple.
Why choose Shootsta?
Average cost of less than
$ 1,000 per video
Video asset management, sorted
Training & creative services
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