High-quality, cost-effective videos for your business.

Video is the most powerful medium on the planet – and if you’re in business, corporate video production is your ticket to making it happen. Corporate videos often have a pesky reputation for being ‘boring’, but they can actually be some of the most compelling videos you’ll see online, with the power not only to inform, but also to educate, entertain and inspire viewers to heed your call to action.

Shootsta’s all-in-one solution enables your brand to make corporate videos and get the most out of every message you’re communicating, whether it’s a CEO update, product trainings, an event hype reel, onboarding materials or a case study. We help scale your videos so your organisation can deliver the speed and volume your audience craves, without sacrificing content excellence. The result?

What is corporate video production?

Corporate video production is the end-to-end process of making a professional video by a business, organisation or institution for communication to external or internal audiences. Content may be used as promotional videos and video marketing, recruiting videos, and for learning and development (L&D), or sales.

The exponential rise in video adoption across the internet – especially on social media – has inspired businesses to implement video in ever-new and exciting ways. From sales and marketing, right through to internal communications, training and human resources, organisational functions are transforming the way teams communicate with engaging, effective corporate videos.

Why going video-first is key to message cut-through

95%

Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
(Source: Insivia)

78%

78% of people watch online videos every week, with 55% of viewers watching videos every day.
(Source: HubSpot)

82%

By 2022, online videos will make up over 82% of all consumer internet traffic – 15 times higher than in 2017.
(Source: Cisco)

Going video-first is exactly that: putting video at the forefront of your communications and content strategy, in order to fully engage your target audience. Because let’s face it, video is the best way to send and receive key messages, internally and externally – so if your goal is information effectiveness, video is 100% the way to go.

  • 85% of consumers want to see more video content from brands.
    (Source: HubSpot)
  • YouTube is the second most popular website after Google.
    (Source: Alexa)
  • 59% of executives say they would rather watch a video than read text. (Source: Wordstream)
  • Facebook has over 8 billion video views per day.
    (Source: TechCrunch)
  • 90% of users say that product videos are helpful in the decision process. (Source: HubSpot)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources and budget.

Why businesses are switching from traditional video to ‘always-on’ video

In the world of traditional corporate film production, ‘hero’ content is everything. You know what we mean – big-ticket events like brand campaigns or product launches, to the tune of millions in media spend (let alone commercial video production). And sure, these mass executions have a place in brand strategies; but they’re not the only way to create video content that gets results, depending on your goals.

For the majority of businesses these days, these goals revolve heavily around digital, no matter whether the videos you’re creating are going to external audiences like potential clients, or internal employees. And as heavyweights like Google and Facebook continue to prioritise all things video, the expectation has been set – brands need to provide ever-increasing amounts of video to satisfy their audiences.

But how do you do produce more video, with limited budgets? The answer: ‘always-on’ video.

photo of men holding camera

Enter always-on video

Google defines ‘always-on’ video as ‘help’ content – the kind of videos your prospects and customers are searching for, like “product tutorials, how-to content [and] customer service” videos. This content is “365-day-relevant”, hence ‘always-on’, and is both discoverable and evergreen, meaning it ‘pulls’ search traffic to your website and YouTube channel over time (Source: Think With Google).

Always-on videos are less ‘perfect’, more authentic, and simpler (faster, cheaper) to make than a ‘hero’ commercial video. A less production-heavy form of video creation, they’re also more agile, making reactive videos on social a snap. But their biggest marketing benefit? The opportunity for tapping into high-volume search queries, validating your brand as the market leader above your competitors. They’re also great for engaging HR, internal communications or L&D audiences, simply by not being an email or PDF!

That’s why Shootsta has disrupted the traditional video production industry – to bring you the answer to the age-old question: how do you balance speed, quality and cost without compromising brand integrity (or equity)? With our innovative video-at-scale model, Shootsta’s #1 goal is to educate and empower teams like yours to create always-on video projects that successfully meet your business and content goals.

Why Shootsta?

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Average cost of less than
$ 1,000 per video

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24-hour turnaround

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Convenient subscription

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Video asset management, sorted

Training

Training & creative services

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Dedicated support

Unlike traditional video production businesses, at Shootsta, we’re an integral part of your extended team. We use your strategic objectives and required outcomes to provide a tailored, end-to-end video content solution that works for your business – while resonating with your target audience to drive real, actionable results.

Our happy clients

Want to learn how video can transform the way your business communicates?

Get in touch with us today!

Wondering what types of corporate videos you can create? Get the low-down in our overview below, and choose the best video for every use case.

Video solutions for every industry

If you’re wondering just how video will work for your business, don’t worry – our clients span every industry, from technology to financial services, health / medical / pharmaceutical, retail, real estate, building / civil engineering / construction and government, plus hospitality, travel and more! There’s a video for every use case.

When it comes to scalable video, always-on ‘help’ videos and regular, episodic ‘hub’ videos are your go-to strategy. This is because ‘hub’ content, like ‘help’ content, is easier (and less expensive) to produce – making these videos perfect for business.

Shootsta client videos

Promotional videos

Promotional videos like brand campaigns and product launches are framed as ‘hero’ content, but they don’t have to be Hollywood-production level to be successful. Take a look at this example from us (a video that wasn’t even created for YouTube, no less), that still managed to rack up 10,000+ views.

Explainers

Explainer videos define and overview topics your brand is qualified to address, about challenges you solve for customers. Explainers are discoverable ‘help’ content and great for simplifying the complex – especially if your product or service isn’t straightforward, or has multiple parts.

Product demonstrations

Product demonstration videos also fall within the realm of ‘help’ videos, as they’re typically searched for by prospective customers during the buyer’s journey. These videos detail your technology solution and what it does, providing a step-by-step walkthrough with features and benefits.

Testimonials

Video testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your product / service, and share how you got them results.

Our process sets you up for corporate video success

While the video production industry has changed, the fundamental process for creating videos – pre-production, production and post-production – hasn’t. As a Shootsta client, we onboard you to not only learn to use our Shootsta Kit and Shootsta Hub but also to develop your video confidence in all three stages:

pre production
Pre-production

This is the creative phase of making a video and includes brainstorming, briefing, scripting and storyboarding – as well as planning the logistics of your shoot e.g. gear, location, props.

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Production

The video shoot is the execution of your pre-production planning. Here, you’ll set up your gear and check the lighting, framing, audio and focus, before recording your talent.

post production
Post-production

The post-production stage is where the magic happens – and our editors transform your footage into a finished video that tells a visual story, with branding, music and software effects.

Can I afford to make corporate videos?

As we’ve seen, business video production can span diverse functions and industries. But if you’re not in the field of traditional mass-marketing, a business video still costs far less than a TV commercial for broadcast media, for example. So don’t worry if you’re on less than a Super Bowl budget – you can still create great video content (no matter whether you’re a small business or a Fortune 500 company).

At Shootsta, we’ve reinvented corporate video production costs by designing a solution for businesses to scale their videos, because we understand that everyone, everywhere needs high-quality, cost-effective access to starting a video production. We swapped the expensive crew day rates and elitist gear for content creators we train – your employees – with our easy-to-use Shootsta Kit and cloud-based video management system, the Shootsta Hub, enabling and empowering teams like yours to make engaging, effective business videos. Our innovative subscription packages deliver an average cost of less than [geot region=”anz,usa,asia”] $ [/geot][geot region=”uk,europe”] £ [/geot] 1,000 per video, and now for the surprise-and-delight factor… Our editors turn your videos around in just 24 hours.

VIEW OUR SUBSCRIPTION PACKAGES

Launch your corporation into the 21st century with Shootsta UK. Our video production company takes the unnecessary pain and expenses out of corporate video production with our monthly subscription service, allowing you to produce high quality corporate video internationally, in just 24-hours. Using our subscription service with it’s fantastic training modules and around the clock support will allow your communications team to become overnight professionals in corporate video production

UK’s first monthly subscription corporate video company

According to research conducted by Cisco, by 2022, 82% of all consumer internet traffic will be made up by video, meaning that if your company is not already producing quality corporate video, then you are well behind the times. We understand the limitations for corporations in producing quality video content concerning time, budget, and the inability to successfully communicate your brand or message which is why at Shootsta we offer an affordable monthly subscription service, where we help you to create the footage you require and provide professional editing services that enable you to fulfill your vision.

Stay ahead of the curve with corporate video

After Google, YouTube is the second most-visited website in the entire world. Corporate video has experienced an unprecedented rise in popularity in the business world and we are seeing companies utilise video in exciting new ways ranging from internal communications to inspired sales messages. The pressure on organisations to consistently create new and inspiring video communications in the modern world is ever-increasing, though many companies have fallen behind this quickly growing trend due to a lack of resources.

By partnering with a corporate video company like Shootsta, you will be encouraging growth and transformation for your business in the video production space. Working with a professional video production company will enable you to create new and engaging content to communicate a brand message that is both professional and on point.

Whether you’re looking to produce promotional videos, learning & development videos, or recruitment videos, the professional team at Shootsta is here to assist. Contact us today to discuss your corporate video needs and requirements to stay ahead of the curve.  

Creating professional corporate video in 3 easy steps

Creating engaging and effective company video has never been so easy. Simply follow these 3 easy steps to produce high-quality, professional corporate video for any area of your business:

  • Pre-Production: This is the most creative phase of the corporate video production process where you and your team decide on the content for your video. It is in this stage that you will decide on the message that you want to communicate to your target audience and highlight the key points to be retained that are most important to your business. 
  • Production: Now that the planning is done, it’s lights, camera, action. It is in this phase that you will shoot your video, ensuring that your framing, lighting, and audio settings are all in alignment to produce the best quality raw footage for your company video.
  • Post-Production: Once you have completed your video shoot, it’s time for the Shootsta team to work their magic. Simply submit your raw footage via our online portal and within 24-hours, our team of editors will transform it into a professional corporate video, complete with branding, music, and effects.

How our UK corporate video production can propel your business forward

Statistics show that the need to produce high-quality corporate video is imminent.

According to market research performed by HubSpot, 85% of consumers want to see more video content from brands; and TechCrunch research suggests that 59% of executives prefer video content over text. No matter your industry, the vital importance of partnering with a corporate video production company is clear. 

Recent studies show that 83% of marketers would increase their corporate video strategy if not for limiting factors including time, resources, and budget and it is with this knowledge that the monthly subscription concept of Shootsta was created. Working with Shootsta enables your company to create engaging video content which is edited by our team of professionals, resulting in clean and professional corporate video to help raise brand awareness as well as engaging your target audience, whether they be internal or external to your business.

Partner with a next-gen corporate video company

Taking a leap in to the next generation of video production allows your team to produce content which drives real and actionable results from your target audience. With our convenient new partnership concept, working with a forward-thinking corporate video production company like Shootsta removes key pain points such as budget, skill, and time from the equation, making the decision to produce engaging and effective company video as simple as it has ever been. Partnering with Shootsta provides your business with the freedom to put out a constant corporate video feed without the usual excessive costs. Our expert editors will become an integral part of your extended communications team, working with your in-house collective to achieve the best quality corporate video production.

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Can I afford to make corporate videos?

How can corporate video production help?

Statistical research conducted by numerous organisations around the globe has consistently shown video to be the most effective online medium in both reaching your target audience and in effectively communicating corporate brand messages. Corporate video production is now an essential element to any company marketing strategy, whether it is aimed at reaching an internal or an external target audience.  Integrating corporate video into your strategic communications planning is an effective way to elevate your corporate image and surpass your competitors in an online environment where maintaining constant contact with your target audience is crucial to success.

Where is our UK corporate video production office located?

Though Shootsta is an online subscription corporate video company, we have a base of operations in London where our specialist team of editors work from. As a global corporate video production company, we also have offices in major international locations including Australia, Hong Kong, the United States, and Singapore each of which employs its own team of professional video editing staff. 

By employing local editing professionals in each of our international headquarters, Shootsta is able to affect a global reach while maintaining a local understanding of your regional marketplace and target audience. It is this local element in our corporate video production services which enables us to provide you with a finished product that is on point and styled specifically to meet your market. 

How much does it cost to make a corporate video?

Depending on your specifications, the typical cost of producing a quality corporate video through a traditional video production company can range anywhere from £500 to £25,000. With Shootsta’s next generation monthly subscription service these traditional costs are slashed by exchanging the expensive day-crew with the best possible replacements – your own employees, bringing the cost of corporate video production back into a budget-friendly and affordable price range. 

The solution-based concept that Shootsta has designed revolves around the production of high quality, cost-effective corporate video for corporations, regardless of industry or target market. Whether you are a medium enterprise or a blue chip company, the training, online support, and end-product provided by Shootsta is the ideal corporate package that encourages the output of content in the world’s most popular medium, at rates that will not break your company budget.    

What should a corporate video include?

Inclusions in your next corporate video production will vary depending on the message you are trying to get across and who you are trying to reach as your primary target audience. Below is a basic list of project-dependent inclusions that we recommend at Shootsta, which are expanded upon in our thorough online training modules: 

  • Promotional Videos: In the world of corporate video, promotional videos contain the most of what we call ‘hero content’ which highlights the most appealing images of your product or service in a short and sharp, but effective production to attract attention and create inspiration in relation to your product or company.
  • Explainers or Training Videos: Whether creating your content for external customers, or for in-house training purposes the most vital content for your explainer videos is up to date and easy to understand information. For the most successful outcome from your training videos, the content should be engaging and fast paced in order to keep it interesting for the target audience. These videos can be produced using a nominated presenter or animations with or without a voice-over.
  • Product Demonstrations: Typically, product demonstration videos are used by potential buyers in the research stage of the buying process. It is important to highlight your product’s most attractive and unique features within the content in order to increase the potential for customer conversion. Your demonstration videos should assist in increasing buyer comfort levels and thus encourage increased engagement regarding your product. Again, using a nominated presenter or an animation with or without a voice-over are both viable options for product demonstrations.
  • Testimonials: Personal accounts of successes or results achieved as a direct result of your company product or service have an emotional draw in relation to the level of trust in your brand. The power of a corporate video testimonial lies in your customers hearing words of praise in relation to your company or product directly from another human being, even if the words are not spoken in a person-to-person manner.
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Happy Client Testimonials

“We’ve seen the engagement of our videos go up 464% from the views… So those results have just been mind-blowingly amazing. We’re absolutely delighted.”

— Daniel Collins,
Retail Education Director @Clinique

“Shootsta resonates throughout the organisation. People understand that video, it’s a skill, it’s a craft, it has a tangible value, and it’s the best communication tool we have.”
— Clare Robinson,
Digital Content Manager @ Qantas

“Speed is of top priority as new ideas are discussed and launched… Speed is highly valued in our business and Shootsta’s grand promise of ‘Shoot Today, Share Tomorrow’ spoke to us.”
— Manisha Seewal,
Group CMO @ Carro

Ready to Take Your Video Production to the Next Level?

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