Question: are your company onboardings more boring than beneficial? What’s your average completion rate for ‘mandatory’ compliance trainings? Do your product and service materials make you – or your customers – want to yawn?

Training video production – for adult learning that doesn’t feel like homework.

Video can facilitate fun, immersive and rich learning experiences that go beyond traditional (read: snooze-worthy) training content. Want participants that actively engage with training programs – and not only learn effectively, but also retain that information? It’s time to start thinking video.

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What is a training video?

Training videos are used to educate internal or external audiences, offering knowledge and practising skills to better their performance. Employee training videos cross multiple departments, such as human resources (HR) with new starter orientations, compliance and employment training videos for professional development – typically via a company’s learning management system, or LMS – and learning and development (L&D) for sales enablement e.g. frontline employees. External training examples include product information and demonstration videos as instructional tools, and are often owned by marketing and customer service teams.

Training videos consist of a wide range of styles, from talent-focused pieces to camera – spliced with presentations or cutaways – or content like screen-recordings with voiceovers for digital product demos. You can even record live instructor-led trainings, for knowledge sharing post-event. The formats are endless, depending on the learning goals for your corporate training videos.

Benefits of training videos

Training videos are the perfect way to deliver information that’s helpful, relevant and works to grow knowledge, no matter the audience or content.

Here’s why corporate training videos are so effective:


Tailored Learning

Multi-sensory video accommodates different learning styles, including visual, auditory, kinaesthetic and reading / writing, for a more personalised experience.

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Flexible Programs

Now more than ever, modern educators are responsible for “designing blended learning solutions” and “using digital tools to create flexible and innovative learning programmes” with on-demand, self-paced training that can be accessed anytime, anywhere – like on-the-go with videos (Source: CIPD).

flexible programs

Increased Engagement

The age of text-based deliverables is over, and for organisations worldwide, corporate video is the preferred method of communication as email and PDFs prove uninspiring (and unmanageable).

reduced cost

Reduced Cost

Case in point: Microsoft Academy’s video portal swapped in-person for video-based training, slashing costs from $320 per hour, per participant to $17 per person: “in Year 1 of the Academy portal implementation, cost avoidance was valued at roughly $5.8 million, and the projected ROI was 432%” (Source: Microsoft).

video at scale

Video at Scale

Microsoft also highlights one of the most important benefits of business videos – scaling your video content , to go further with less reliance on budgets for results.

Training videos made by Shootsta clients

Using Shootsta’s all-in-one solution, our talented clients have made training videos to educate and
influence, all the way through to driving behavioural change. Check out these videos for creative inspiration,
and see for yourself!




Our innovative approach to training
video production

Many organisations avoid videos for training courses, simply because they don’t have the budgets to hire specialist companies for corporate training videos. Luckily, Shootsta’s subscription-based, scalable video solution solves the age-old equation of ‘speed + quality + cost’, empowering businesses like yours to create high-quality training videos cost-effectively – and in just 24 hours.

Here’s how Shootsta works:


30-day Onboarding

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Begin with our 90-day onboarding program, giving you everything you need to get started with video in 3 simple stages; Teach Me, Assist Me, Guide Me.

Teach me: Teaching you the essentials to creating video & audio content. Including planning, shooting & briefing your Shootsta editing team.

Assist me: An All-Access-Pass to tailored sessions with our video experts to take your video & audio content to the next level.

Guide me: For 90 days, you will have your own creative producer overseeing and ensure the quality and success of your videos.


1. Content Planning

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Shootsta’s Creative Services team kick off your video journey with an in-depth workshop – an ideation and planning session to map out your video content calendar, informed by your business and content objectives.

Kit Training

2. Shootsta Kit & Hub

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Next, we train employees to become your in-house production team and create a video. Our Shootsta Trainers take you through the pre-production process, and show you how to film quality footage with our user-friendly Shootsta Kit (includes Sony A7 II DSLR camera, SD card, iPad Air autocue / teleprompter, tripod, LED light, GorillaPod, lapel microphones, transmitter, receiver and headphones). Then you upload your files to our cloud-based Shootsta Hub and brief our Editors on your first video project.

3. Branding Suite

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Using your brand’s style guidelines, our Editing team creates a branding suite of motion graphics (intros, lower thirds, outros etc.) to give your videos a clear, consistent ‘look and feel’. They can also advise on video style guidelines.


Happy? Sign Up For

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We’ve surprised and delighted you with our hit-the-ground-running onboarding – now it’s time to choose the right Shootsta subscription for your business and budget.


Shoot. Upload. Edit.

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As a Shootsta client, you keep shooting and uploading engaging, effective content for your video library, we handle all the post-production, and you share the final videos with your internal or external target audiences.


End-goal: Winning
at video

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Our Account Management and Creative Services teams will keep supporting you on your Shootsta journey, with strategy workshops, intermediate / advanced camera techniques and more – so you can win at training video production!

Our happy clients

Happy Client Testimonials

“We’ve seen the engagement of our videos go up 464% from the views… So those results have just been mind-blowingly amazing. We’re absolutely delighted.”

— Daniel Collins,
Retail Education Director @Clinique

“Shootsta resonates throughout the organisation. People understand that video, it’s a skill, it’s a craft, it has a tangible value, and it’s the best communication tool we have.”
— Clare Robinson,
Digital Content Manager @ Qantas

“Speed is of top priority as new ideas are discussed and launched… Speed is highly valued in our business and Shootsta’s grand promise of ‘Shoot Today, Share Tomorrow’ spoke to us.”
— Manisha Seewal,
Group CMO @ Carro

Learn more about training video production with Shootsta – enquire about our services today!

Shootsta – the only video production company you’ll ever need.

Check out this blog post to find out how to create a killer training video in 5 steps.

Why Shootsta?


Average cost of less than
$ 1,000 per video

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24-hour turnaround


Convenient subscription

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Video asset management, sorted


Training & creative services


Dedicated support

Ready to Take Your Video Production to the Next Level?

Fancy a chat with our advisers to see how video could transform your business model? Just enter your details into the form and we will call you back as soon as we can (don’t worry, absolutely no strings attached).

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