In this attention economy, it’s all about knowing your audience, and delivering value above and beyond their expectations, regardless of whether you’re informing, entertaining or inspiring them. But in today’s world of content fatigue, increasing ad blocker use and fragmented platforms, is getting cut-through even possible?
At Shootsta, we’re video-first, because we know video works best for messages that matter. Let’s face it, nobody wants to read emails, or social posts, or any other cumbersome test-based deliverables any more; there’s a reason platforms like Facebook and Instagram have prioritised video above all else. Why? Because it’s what people want. It cuts through the noise. And professional videos get attention, facilitate conversation – and drive results. So if you want to promote your brand’s products or services, pair your call to action with the content format that’ll secure your return on investment the best: video.