High-quality, cost-effective videos for your business.

Video is the most powerful medium on the planet – and if you’re in business, corporate video production is your ticket to making it happen. Corporate videos often have a pesky reputation for being ‘boring’, but they can actually be some of the most compelling videos you’ll see online, with the power not only to inform, but also to educate, entertain and inspire viewers to heed your call to action.

Shootsta’s all-in-one solution enables your brand to make corporate videos and get the most out of every message you’re communicating, whether it’s a CEO update, product trainings, an event hype reel, onboarding materials or a case study. We help scale your videos so your organisation can deliver the speed and volume your audience craves, without sacrificing content excellence. The result?

What is corporate video production?

Corporate video production is the end-to-end process of making a professional video by a business, organisation or institution for communication to external or internal audiences. Content may be used as promotional videos and video marketing, recruiting videos, and for learning and development (L&D), or sales.

The exponential rise in video adoption across the internet – especially on social media – has inspired businesses to implement video in ever-new and exciting ways. From sales and marketing, right through to internal communications, training and human resources, organisational functions are transforming the way teams communicate with engaging, effective corporate videos.

Why going video-first is key to message cut-through


Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
(Source: Insivia)


78% of people watch online videos every week, with 55% of viewers watching videos every day.
(Source: HubSpot)


By 2022, online videos will make up over 82% of all consumer internet traffic – 15 times higher than in 2017.
(Source: Cisco)

Going video-first is exactly that: putting video at the forefront of your communications and content strategy, in order to fully engage your target audience. Because let’s face it, video is the best way to send and receive key messages, internally and externally – so if your goal is information effectiveness, video is 100% the way to go.

  • 85% of consumers want to see more video content from brands.
    (Source: HubSpot)
  • YouTube is the second most popular website after Google.
    (Source: Alexa)
  • 59% of executives say they would rather watch a video than read text. (Source: Wordstream)
  • Facebook has over 8 billion video views per day.
    (Source: TechCrunch)
  • 90% of users say that product videos are helpful in the decision process. (Source: HubSpot)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources and budget.

Why businesses are switching from traditional video to ‘always-on’ video

In the world of traditional corporate film production, ‘hero’ content is everything. You know what we mean – big-ticket events like brand campaigns or product launches, to the tune of millions in media spend (let alone commercial video production). And sure, these mass executions have a place in brand strategies; but they’re not the only way to create video content that gets results, depending on your goals.

For the majority of businesses these days, these goals revolve heavily around digital, no matter whether the videos you’re creating are going to external audiences like potential clients, or internal employees. And as heavyweights like Google and Facebook continue to prioritise all things video, the expectation has been set – brands need to provide ever-increasing amounts of video to satisfy their audiences.

But how do you do produce more video, with limited budgets? The answer: ‘always-on’ video.

photo of men holding camera

Enter always-on video

Google defines ‘always-on’ video as ‘help’ content – the kind of videos your prospects and customers are searching for, like “product tutorials, how-to content [and] customer service” videos. This content is “365-day-relevant”, hence ‘always-on’, and is both discoverable and evergreen, meaning it ‘pulls’ search traffic to your website and YouTube channel over time (Source: Think With Google).

Always-on videos are less ‘perfect’, more authentic, and simpler (faster, cheaper) to make than a ‘hero’ commercial video. A less production-heavy form of video creation, they’re also more agile, making reactive videos on social a snap. But their biggest marketing benefit? The opportunity for tapping into high-volume search queries, validating your brand as the market leader above your competitors. They’re also great for engaging HR, internal communications or L&D audiences, simply by not being an email or PDF!

That’s why Shootsta has disrupted the traditional video production industry – to bring you the answer to the age-old question: how do you balance speed, quality and cost without compromising brand integrity (or equity)? With our innovative video-at-scale model, Shootsta’s #1 goal is to educate and empower teams like yours to create always-on video projects that successfully meet your business and content goals.

Why Shootsta?


Average cost of less than
$ 1,000 per video

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24-hour turnaround


Convenient subscription

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Video asset management, sorted


Training & creative services


Dedicated support

Unlike traditional video production businesses, at Shootsta, we’re an integral part of your extended team. We use your strategic objectives and required outcomes to provide a tailored, end-to-end video content solution that works for your business – while resonating with your target audience to drive real, actionable results.

Our happy clients

Want to learn how video can transform the way your business communicates?

Get in touch with us today!

Wondering what types of corporate videos you can create? Get the low-down in our overview below, and choose the best video for every use case.

Video solutions for every industry

If you’re wondering just how video will work for your business, don’t worry – our clients span every industry, from technology to financial services, health / medical / pharmaceutical, retail, real estate, building / civil engineering / construction and government, plus hospitality, travel and more! There’s a video for every use case.

When it comes to scalable video, always-on ‘help’ videos and regular, episodic ‘hub’ videos are your go-to strategy. This is because ‘hub’ content, like ‘help’ content, is easier (and less expensive) to produce – making these videos perfect for business.

Shootsta client videos

Promotional videos

Promotional videos like brand campaigns and product launches are framed as ‘hero’ content, but they don’t have to be Hollywood-production level to be successful. Take a look at this example from us (a video that wasn’t even created for YouTube, no less), that still managed to rack up 10,000+ views.


Explainer videos define and overview topics your brand is qualified to address, about challenges you solve for customers. Explainers are discoverable ‘help’ content and great for simplifying the complex – especially if your product or service isn’t straightforward, or has multiple parts.

Product demonstrations

Product demonstration videos also fall within the realm of ‘help’ videos, as they’re typically searched for by prospective customers during the buyer’s journey. These videos detail your technology solution and what it does, providing a step-by-step walkthrough with features and benefits.


Video testimonials and case studies are powerful because audiences can see real-live customers going on camera to positively review your product / service, and share how you got them results.

Our process sets you up for corporate video success

While the video production industry has changed, the fundamental process for creating videos – pre-production, production and post-production – hasn’t. As a Shootsta client, we onboard you to not only learn to use our Shootsta Kit and Shootsta Hub but also to develop your video confidence in all three stages:

pre production

This is the creative phase of making a video and includes brainstorming, briefing, scripting and storyboarding – as well as planning the logistics of your shoot e.g. gear, location, props.

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The video shoot is the execution of your pre-production planning. Here, you’ll set up your gear and check the lighting, framing, audio and focus, before recording your talent.

post production

The post-production stage is where the magic happens – and our editors transform your footage into a finished video that tells a visual story, with branding, music and software effects.

Can I afford to make corporate videos?

As we’ve seen, business video production can span diverse functions and industries. But if you’re not in the field of traditional mass-marketing, a business video still costs far less than a TV commercial for broadcast media, for example. So don’t worry if you’re on less than a Super Bowl budget – you can still create great video content (no matter whether you’re a small business or a Fortune 500 company).

At Shootsta, we’ve reinvented corporate video production costs by designing a solution for businesses to scale their videos, because we understand that everyone, everywhere needs high-quality, cost-effective access to starting a video production. We swapped the expensive crew day rates and elitist gear for content creators we train – your employees – with our easy-to-use Shootsta Kit and cloud-based video management system, the Shootsta Hub, enabling and empowering teams like yours to make engaging, effective business videos. Our innovative subscription packages deliver an average cost of less than [geot region=”anz,usa,asia”] $ [/geot][geot region=”uk,europe”] £ [/geot] 1,000 per video, and now for the surprise-and-delight factor… Our editors turn your videos around in just 24 hours.


Bring your brand to life with bespoke corporate video production

Almost all companies understand the marketing value of creating an engaging corporate video, but many executives are put off by the assumed high costs of quality corporate video production in Australia. We’re here to make video production affordable and highly effective. And, we can use the power of video to do far more for your business than simply draw attention. 

At Shootsta, we can help you create truly compelling videos that inform, educate, entertain and inspire. From CEO updates to product demonstrations and training videos, clear and engaging communication is at the core of everything we do. Find out how we can bring out the best in your brand through corporate video production by calling us today. 

Introducing our Australian corporate video production services

Hiring a corporate video production company to create and refine all your videos can be expensive, and it gives you less control over your messaging and brand image. As part of our corporate video production services, we enable you to create engaging videos that promise to achieve any objective, whether you want to reach new prospects on YouTube or kick off a social media campaign. 

Instead of paying for each video and the equipment and professionals required to do it, we’ll arm you with the tools and skills you need to plan and shoot your own videos. Then, we’ll work our magic behind the scenes to maximise your return. And, because we operate on a subscription basis, you’ll have full control over your corporate film production budget and be able to scale your needs as and when required. 

After we’ve transformed your creative professionals into video recording veterans and provided you with the latest equipment, you can make incredible videos without having to pay sky-high corporate video production company fees. Then, you can simply upload your videos to our online portal, and one of our editors will make them perfect overnight.

Our Australian commercial video production team specialises in all video formats, mediums and purposes. We can help you create and perfect videos such as: 

Brand videos
Website video production
Marketing materials
Training videos
Corporate presentations
Social media videos
Content marketing campaigns

Thanks to our innovative approach to commercial video production, we’ve already helped countless businesses in Australia reach new heights, and we can help just about any business in the world. For high-value corporate video services without the unnecessarily high cost, look no further than Shootsta. 

Enable your team to create the best corporate videos in your industry

We work with highly experienced Australian corporate video production specialists with a proven track record of success. These experts pass all their skills onto your team, expanding your business’s capabilities in the process. Not only do we provide ongoing training, we’re also always on hand to answer questions and respond to technical issues. Plus, because our editors can work on your videos as soon as you upload them to our portal, you’ll never have to wait more than a day for finished videos that hit the mark. 

Why corporate video production isn’t just a good idea – it’s essential

In today’s world, corporate video production is more than just smart. It’s something you can use to get ahead and stay ahead of your competitors, even the ones who’ve already started launching videos of their own. Our cost-effective corporate video production services mean you’ll be able to produce the best corporate videos at a pace your competitors can’t match. If you haven’t already started engaging prospects and stakeholders with powerful videos, you’re missing out on a lot of opportunities. If you’ve previously overlooked video production as a marketing and communications tool, you should know that many studies prove that it’s essential for just about every company, regardless of industry. 

After Google, YouTube is the world’s second most popular website, meaning you can feel confident it’s an effective platform on which to market your brand. According to a recent study by HubSpot, 85% of consumers would like to view more video content from brands, and 90% said videos helped them during the decision process. Add those figures to the fact that 59% of executives prefer to watch video than read text, and you can see why corporate video production is now a necessity. 

Let a next-gen corporate video production company help your business thrive

Why miss out on the opportunity to modernise your business, expand your reach and watch your company grow when you can take advantage of our affordable corporate video production services that almost guarantee results? We’ll teach you how to plan your videos, capture the best footage and develop content that will meet your business objectives. Then, we’ll handle commercial video production on your behalf, ensuring all your videos are perfected in just 24 hours. With equipment, training and post-production services provided for an affordable monthly fee, Shootsta is the obvious choice for corporate video solutions in Australia. Contact us today to have a free, no-obligation chat. 


What are the steps in corporate video production?

At Shootsta, we aim to make the process of producing the best corporate videos as straightforward as possible. First, we train your team in the latest recording techniques. We also teach you how to use our equipment, develop video strategies and use our simple online portal to store and categorise your videos. After you’ve uploaded your videos to our online portal, one of our editors will work their magic and have your finished video ready within the space of just 24 hours. Thanks to our innovative approach to corporate video production, all enterprises can harness the power of video, regardless of their budget.

How much does it cost to make a corporate video?

Some companies make their own corporate videos on a shoestring budget using outdated equipment and software. This might only set you back a few hundred dollars, but you’re unlikely to see any positive results from a video that doesn’t appear professional. A specialist corporate video production company may charge upwards of $7,000 to create a video from scratch. Because such expenses are out of reach for many up-and-coming enterprises, we created a much more affordable subscription-based corporate video production service that includes on-site training and external post-production with the option to include the use of our top quality equipment to ensure you’re creating the best corporate video for your brand. As a result, we can cater to just about any budget, and you’re free to scale your corporate video production needs as and when required.

What is the importance of video production?

Video production is essential for any business in today’s world. Consumers prefer to get their information from videos over written text. Even executives prefer viewing videos to reading content. No matter what your business objectives may be, whether you’re trying to extend your reach or improve communications, you need to harness the power of corporate video production. At Shootsta, we’ve created a service that makes creating perfect videos straightforward. We’ll give you all the training and equipment you need to shoot your own branded videos. Then, our team of editors will perfect them while you focus on your core business. 

What is a corporate video used for?

Nowadays, a lot of marketing specialists are turning their sights towards video advertising. Plenty of studies show that consumers pay more attention to video ads than written ads. And, up to 90% of people admit that videos help them make decisions when purchasing products online. However, corporate videos can be useful for much more than just marketing and advertising. You can use videos to kick off social media campaigns and raise brand awareness. You can also inform and entertain followers to boost brand loyalty. Posting videos on YouTube and social media can have a dramatic impact on your business. Thanks to our corporate video production services, creating videos that can achieve any purpose couldn’t be more straightforward.

Happy Client Testimonials

“We’ve seen the engagement of our videos go up 464% from the views… So those results have just been mind-blowingly amazing. We’re absolutely delighted.”

— Daniel Collins,
Retail Education Director @Clinique

“Shootsta resonates throughout the organisation. People understand that video, it’s a skill, it’s a craft, it has a tangible value, and it’s the best communication tool we have.”
— Clare Robinson,
Digital Content Manager @ Qantas

“Speed is of top priority as new ideas are discussed and launched… Speed is highly valued in our business and Shootsta’s grand promise of ‘Shoot Today, Share Tomorrow’ spoke to us.”
— Manisha Seewal,
Group CMO @ Carro

Ready to Take Your Video Production to the Next Level?

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