Video has quickly become the communication vehicle of choice due to its ability to engage and disseminate information quickly and cost-effectively.
Our innovative model is allowing brands to create quality video content right across the globe in areas of Marketing, Internal Communications, Training, Sales and Human Resources. It’s designed to keep you in the driver’s seat because no-one knows your brand better than you, right?
Marketers who use video grow revenue 49% faster than non-video users (VidYard)
Video is by far the most valuable asset that marketers have at their disposal. When used correctly, it has a powerful ability to inform, educate and engage audiences as they move through the buying process.
Testimonials, Product demo’s, Social posts and Event videos are some of the easiest ways to integrate video into your content marketing strategy.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP)
54% of senior executives share work-related videos with colleagues weekly (TubularInsights)
Human Resources (HR) is a powerhouse of information and usually has access to volumes of video-worthy content – right at its fingertips. Not only does HR have this content readily available, It also has the ability to create and use video at all levels of an organisation.
From company Culture pieces, Employee showcases, Onboarding videos, Recruitment and even Corporate Social Responsibility content, Human Resources is normally able to hit the ground running with video content from the get-go.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Cisco)
Using video on landing pages can increase conversion by 80%. (eyeviewdigital.com)
Using video throughout the sales process allows brands to be both always-on and increase conversions.
Not all sales videos are created equal. Some are videos are informative and others are persuasive and it all comes down to where a person is in the buying process.
Simply, mentioning the word video in an email will increase its open rate by 19% (Syndacast)
From Emails to Landing pages even dedicated Product pages, using video in your sales process is proven to increase your sales performance.