What does it take to get results like this?
“Elevate is incredibly powerful. Our speed to lead has accelerated.”
‘Digital fatigue’ in a global pandemic
15% response rate
to cold outreach emails
10% response rate
to cold calls to leads
While in the early days of the pandemic lead numbers saw a temporary uptick thanks to webinars and marketing events, those numbers soon dropped due to widespread digital fatigue, a worldwide phenomenon where prospects feel overly inundated with emails, social media messages, and virtual events, even from brands they know and trust. With the clock ticking, and goals and targets remaining unchanged, the time for a new sales approach had arrived. Something new and exciting was needed to grab the attention of prospects once more and reinvigorate business growth.
“Digital fatigue hit us hard. Our prospects just didn’t respond to emails or cold calling anymore.”
Accelerating the sales cycle with video
At Shootsta, we believe the key to a hyper-fast pipeline is delivering the right video at every stage of the sales cycle. Selling through video brings back many of the benefits of face-to-face selling. Videos stand out against the barrage of other digital stimuli and build engaging relationships at a personal level once more. A personalised video is almost always unexpected but very well received by prospects, opening the door for a first conversation faster. And opening that first door is so important. Research has shown that your speed to lead impacts your chances of closing a deal: the quicker you can connect with your lead, the more likely you are to win the deal over your competitors. And 30-50% of sales go to the vendor that responds first. It’s really a survival of the fittest scenario. The idea isn’t to replace every touch point with a video; emails and cold calling still serve a purpose. However, implementing a balanced approach with video and other sales techniques can do wonders for keeping your pipeline moving along and stimulating growth.
“We needed a more eye-catching way to reach out.”
Identifying video opportunities
“The templated yet personalised video messages, the automated cutaways and the branded landing page Elevate offers, was everything and more we were looking for.”