We free up teams for strategy and creativity
At Shootsta, we love Google. Like, a lot. Specifically, their video content creation strategy – which if you’re not familiar, revolves around three content tiers: ‘hero’, ‘hub’, and ‘help’ videos. ‘Hero’ videos are your epic, expensive campaigns like Super Bowl ads that ‘push’ mass-market messages. ‘Hub’ content is your regularly scheduled, episodic programming; think video podcasts, for example. And ‘help’ videos are the ‘pull’ content that operates on inbound marketing principles – searchable with keywords, like how-tos, tutorials and anything always-on.
Because we do partner with in-house teams, a key challenge we hear from in-house video specialists (particularly one- or two-person crews), is this: they love their jobs. But they got into video for the fun, creative stuff, and they’re at their best when they’re, for example, working with their brand’s agency on strategy and ideation – and then directing those executions… And not necessarily shooting and / or editing modest pieces to camera, interviews etc; essentially, ‘hub’ and ‘help’ content.
Again, this is where we can really add value.
By teaching non-video teams how to shoot and upload content for Shootsta to edit, we free up video specialists, who can then direct their energy back to their business and content priorities… As opposed to forcibly ploughing their way through every single organisational project request. Which results in higher employee motivation, professional development opportunities through upskilling, and increased communication effectiveness – all by leveraging video more productively.
It’s also at the crux of Shootsta’s unique video model, which revolves around ‘hub’ and ‘help’ content; videos lower in production value than your typical Netflix special (and one of the reasons we can do video cost-effectively, without sacrificing quality). We provide in-depth training for our Shootsta Kit and Shootsta Hub, so the departments requesting these videos can learn exactly how to film them, as well as rely on us to handle all the post-production. An added bonus? Easing that inter-departmental tension when video priorities collide (you’re welcome!).
So – we hope we’ve busted some (more) video myths today in explaining why Shootsta is the perfect partner for your in-house video team. Because ultimately, we just want to help you create amazing videos! Got a follow-up question? Jump on the form below to get in touch. We’re always keen to talk video!