Leaders are taking a bigger role to support their teams in social situations as well as professionally, and this is something leaders need greater support with.
Being able to respond to change and crisis’, whilst conveying empathy is a challenge, but if this is done well, it can help to humanise a changing organisation which is important for both internal and external messaging.
This is a brilliant example of how both HR & marketing teams can help one another. Emma Woodhead White mentioned that, in broad terms, HR teams have been operations lead, but the next phase is to work with marketers to unleash creativity. Creativity can be in the form of ideas, approaches, execution and more, but is something that comes more naturally to brand teams. Getting creative with important leadership messaging can ultimately help engage, and enhance the employee experience and create greater cut through for messages that matter.
On the other hand, brand teams could do with greater authenticity to capture the spirit of an organisation in a greater sense. Since pandemic, organisations were somewhat reset on a level playing field, stripped of shiny camera equipment and resources, and had to get back to basics. We got firsthand insight into our leaders everyday environments and this has really humaised those we traditionally didn’t get access to.
Since COVID, Shootsta has seen companies adopt video at an astounding rate. Video breaks down the barriers to leaders and it allows organisations to convey a message with openness and with a greater sense of transparency. Dual Australia CEO, Damien Coates addressed their stakeholders not by sending out a letter, but by creating a video. By addressing stakeholders concerns, whether the answers are there or not, shows your customers and employees that the business is there, consistent and supportive.