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What does Gender Equity mean to you?

February 13, 2023
What does Gender Equity mean to you?
Need video content inspiration for March? Well, you’ll need to get started now! International Women’s Day is coming up on March the 8th, which is a great opportunity to celebrate all the great women in our workplaces and our lives. Have you thought about gender equity within your workplace?

Gender equity is a concept that aims to create a just and equal society where individuals are treated without prejudice or discrimination based on their gender. Gender equity means acknowledging and addressing the various ways in which gender affects individuals’ lives, including their opportunities, experiences, and outcomes.

It means acknowledging and working to eradicate the systemic barriers and biases that prevent people from achieving their full potential, regardless of their gender. This includes combating gender-based violence, promoting equal pay for equal work, and providing access to education, healthcare, and other resources.

Gender equity also means challenging harmful gender stereotypes and promoting gender equality in all aspects of society, including the media, politics, and the workplace. This includes encouraging women and girls to pursue careers in fields traditionally dominated by men and on the flip side, promoting men’s involvement in traditionally female-dominated careers.

An incredibly powerful way to share your support for the amazing women in your organisation & community is to share a video! Now is the time to get planning! If you need help ideating or creating your IWD video – Don’t be afraid to reach out to our team on Live Chat!

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Discover more about customer experience strategy best practices…

Are pre-recorded videos a good idea?

Absolutely! They’re an effective way to save time and potentially reach more customers without needing to undertake a huge amount of additional work on your part. What’s important is making sure that you’re offering prospective or existing clients useful information that will benefit them.

Can I invite a colleague to Shootsta Cast?

Absolutely! You can ask your colleagues to sign up via this link. Your colleagues won’t be able to access the videos within your own Shootsta account unless you set them up as a user.

Can I invite a colleague? And will my colleagues have access to my videos

You can add or remove any team members from your Shootsta ‘Workspace’ at any point in time. Want to keep a video private? No problem, as the creator you’re in control of who in your team can see and or access your video projects.

Can I use video to help follow up sales calls?

Absolutely! Effective use of video can help you get your pitch noticed, land you a follow-up call, and potentially close the sale itself. However, it’s important to note that it’s not solely video that will do all the heavy lifting for you; the usual rules of sales apply. You need to have a valuable proposition, and it needs to be able to hook the client. To find out about how you can do that more effectively, talk to the team at Shootsta today.

Do customer experience strategy best practices differ from one organization or department to another?

While there is no one-size-fits-all solution, each practice can be adapted to fit the unique needs of a given enterprise. One example of customer experience strategy is customer journey mapping, which helps organizations identify pain points, design effective solutions that comprehensively solve those challenges, and create promotional content that visually shows the consumer how the product or service rectifies it. Another customer experience strategy best practice is segmentation, which involves dividing your target market into groups and using personalized messaging instead of generic directives. Ultimately, any organization’s optimal customer experience strategy will depend on its goals, customers, and business context. However, incorporating ​video is an easy way to differentiate you from your competitors.

Do I really need to shoot my own videos with Shootsta?

At Shootsta, we’re all about empowering you with tools, training, and support so you can create your own videos. From there you can film the video yourself, call in the help of one of our videographers, or go with an animated video instead. We’re here to support you no matter what!
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