With so many stories out there, how do you get your target audience, prospects and clients, to pay attention to what your brand has to say? People love stories and according to science, the brain is hardwired to consume stories. Storytelling works in marketing. Just Google the works of advertising agencies who’ve successfully pried precious money out of people’s wallets via their heart. Coca-Cola, IKEA, Microsoft, and a host of other global big brands have mastered the art of making people forget that they’re being sold a product or service via storytelling. Their most effective medium? Video.
Video has a singular ability to carry stories through all sorts of challenges and across boundaries.A single video, for example, can be translated into an unlimited number of languages. It can be repurposed, duplicated, and watched anywhere, anytime, on any device with or without sounds. But above all, videos can transmit exact communication messages — and nothing will be lost in translation because videos don’t just tell, they show. Although not new, videos are making a resurgence in the digital age, what with new technologies and ways to connect. If content is king, video is the undisputed king of content: MWP found out that 55% of people watch videos online daily.