It’s a new day. Look around. Are the people who are working for you excited and engaged with their mission, or do you see a room of blank and unexcited faces?
A recent study by Gallup research concluded that companies with highly engaged workforces outperform their peers by a massive 147%. Also according to the exact same research, a tragic 87% of employees worldwide are thoroughly not engaged.
What’s the risk your people are among that bunch? This is the time to ask yourself: do your employees believe in your organisation? Do they know what your wider mission is and how their role contributes?
Your employees are across all your customer touchpoints – as well as being your most valuable source of output and productivity – so you better be sure they’re happy and engaged to go the ‘extra mile’ and deliver exceptional service. Engaged team-mates increase productivity, drop their sick day count, increase customer satisfaction and improve profitability. All good outcomes, no?
Raising engagement scores among your team requires a number of communication-centered approaches. Today, I’ll be putting forward a case as to why video is the most central part of that strategy.
POINT A: Video On-boarding
The first few weeks for your newest hire are huge – learning the ropes, being part of the gang and knowing what to do if the photocopier jams are pivotal in making the new kid on the block feel adjusted, capable and welcome. So why not do a round of videos that show them everything they need to know?
You can break up your messages into a personalised greeting from the whole team; an intro or walk through from their predecessor regarding everything the newbie needs to know about the role; key company policies (like which letterhead to use); and the small but pivotal things, like where is the best place for a coffee and intel on where the staplers are stored.
These videos can really help things falls into place, boost overall morale and help your new hire integrate a lot more quickly. Best of all, these style of clips support better interaction. Encourage all team members to be involved and the new hire will be a part of the family in no time.
In the video below, the team at IR, a leading global provider of proactive performance management software, produced a recruitment video showcasing various staff members and a little snippet of who they are when they are not at work. This is a great example of how to creatively engage employees at work through the use of video.
POINT B: Company Updates
Quick quiz – how can people care about company goals if they don’t know what they are? Ensure people are on board with corporate performance through regular video updates on how the business is doing. While it’s all good to provide a boardroom update on Monday meetings, as companies grow and need to reach more people, you may find video to be a highly scalable and effective choice.
Viewers feel ownership and a sense of inclusion when they get a feel for how their daily activity contributes to that success. Employees fail to be engaged at work because they don’t feel true cohesion in the company they’re in. When team members don’t feel like they have a purpose, they don’t trust their superiors and feel neither committed nor connected to the cause.
Videos are a great way to connect executives with the average worker. Better than just a newsletter, a video message from the leadership team can create content that helps employees see and feel first-hand that management cares about the individual and want them to succeed. It’s all too common for employees in big teams to become frustrated by the gap that often exists between levels within the organisation, so by personalising the message and showing the big picture, videos from executives can make staff feel more attached to the work they are doing on a day-to-day basis.
Good internal comms builds a culture of openness, transparency, equality, passion, and shared values. Videos transfer emotion and sincerity, tell a story and give employees the inspiration they need to feel connected to the company they’re a part of and what it stands for.
POINT C: Training Videos
31% of respondents to Workforce 2020’s employee engagement survey said that ‘training and education opportunities’ would increase their loyalty and engagement within their company. What more do you need to know?
Videos make an incredible training tool for a number of reasons. The fact that the content can be stored in a central repository means employees can revisit the training at their own pace rather than having to ask another team member repeatedly for help. They can enjoy a quick refresher on a certain part of the role or pause the reel to reflect on finer points. Videos also allow learners to rewind and review confusing concepts and work to individual speeds.
The best thing about video is that it blends a variety of different learning styles. Visual learners to take in the action on the screen, auditory learners have the message reinforced by a voiceover, those who learn best through reading and writing can read subtitles and kinesthetic learners can track the movement and transitions on screen.
POINT D: Product Videos
Product knowledge is a key driver of employee engagement by understanding the value of the income-yielding product. Everyone within the organisation is its potential ambassador, so grasping the finer details of how your offering works can unpack what the key selling points really are. This kind of product training can even harness a sense of passion, as a result of connection, empathy and loyalty to the product.
If the videos can focus on client stories, testimonials and other vehicles to spread emotion (as well as simple instruction videos), employees can see the difference the company makes in the lives of others in a meaningful way.
Video is a terrific and emotive tool to engage and transfer positive feelings, messages and experiences about your company and the product to the people who matter most within it – your team.
Are your employees willing to go the extra mile? Do they fully understand the product or service you offer and its full potential?
If the answer to any of these questions is still a ‘no’ – then video might be a quick and efficient way to change that to a ‘yes.’
Contact us to discuss this possibility further!