Types of sales videos to boost your business

Looking to evolve your sales process? Sales outreach videos are the answer. There are just so many options: general introductory videos you can record and scale; tailored videos, from overlaying text with individual names to custom videos for every prospect; even meeting or event invitations for high-priority leads. The possibilities are endless! As an example, outreach videos are just one reason why Shootsta’s Sales team is so high-performing — we use personalised videos to connect with prospects and follow up with connections for unique interactions (and it’s incredibly successful).

Webinars are everywhere these days, and for good reason. Once a staple for more engaged leads, webinar videos now succeed at every stage of the sales funnel; from new prospects at the start of their research phase, through to warm leads looking to answer those last niggling questions. They’re also an important way for sales teams to build trust, authority, and showcase expertise and thought leadership.

For example, salespeople can host bottom-of-the-funnel live or pre-recorded FAQ webinars for potential customers ahead of purchase.

Forget your usual email sign-off — video signatures are the next big thing. Why? They’re more personal, more engaging, and they’re that final hook for people (like prospects) to click on, should they be interested in learning more about you, outside your LinkedIn or team website page. In these videos, you can introduce yourself, your background and experience, and what drives you e.g helping people solve business problems; the perfect lead-in to your company’s products and services. It’s these human touches that work to not only reveal your personality as a salesperson, but also enable you to build relationships by asking questions and encouraging people to get in touch.

If you’re just starting out with sales videos, don’t worry about creating all 6 video types at once. Start small, like with sales outreach videos, then once you’re comfortable creating regular content, give another video type a try that could work for your team. It’s like running a marathon — start small, then build up to the big thing.

Keen to get started with sales videos to boost your business, and need help? Contact us using the form below!