Why video marketing is so powerful for promotion
Promotional videos sit at a crossroads between entertainment and information. Not only do they tell a compelling story about your company and its mission, but they also give audiences specific information about your goods and services. This is invaluable to the B2B buyer experience, as your aim is to sell to organizations with their own needs and preferences, via their decision-makers and key influencers.
Accordingly, video marketing is a powerful, all-encompassing way to engage a multifaceted audience.
These video marketing statistics tell an intriguing narrative:
- A whopping 80% of people will purchase an app or software after watching a video.
- Almost 75% of consumers will buy products after seeing how it works on YouTube. This has coincided with several companies revealing that promotional video material in emails increases click rate, conversion, sharing, and forwarding.
- 35% of marketers use LinkedIn as part of their video marketing strategy, with 75% reporting success.