‘Sparkle’ comes from your confidence: in being yourself, at work and at home, online and offline.
And while video ‘talent’ is generally associated with on-camera ‘personas’, it’s different on LinkedIn, as a professional platform – you need to bring you.
It’s not enough to just be in front of the camera. On LinkedIn, you need to champion your authority, your brains and your in-real-life self in order to resonate.
So one needs to have a personality for video that readily defines you as someone to watch.
Having a charismatic personality is the ‘special sauce’ of what grabs people’s attention online and encourages them to engage with you on-screen.
Now that LinkedIn Live is out, for example, having a watchable personality counts even more; it’s a different ballgame to uploading static, pre-recorded videos. Imagine talking for 25 minutes, seeming chilled, yet every effort is made to ensure you’re adding value for your audience non-stop.
Not only do you need to be confident about yourself and what you bring to the table, but you need to be engaging, too. Being a content creator has its pros and cons; I love it, as I get to control my narrative. To have that inner self-assurance, one needs to have the core belief that what you bring is essentially worth it.
So be you, and be as real as you’d be in person.
Another really important thing is remembering your energy is limited. When you’re on camera, focus your energy by sharing your knowledge, skills and experience. Being fake or going against your personal values will only serve to drain you. Video is all about energy, and connecting with people.
Don’t be fake. Be you!
People will always admire you for being yourself and doing what you love. Stand out amongst the sea of storytellers – ditch the disposable, plastic content and contribute to real, impactful dialogues. Viewers want to see the new and refreshing, something authentic, and that can 100% be you!