Video content is one of the most effective ways to engage with your internal staff, keep your brand in front of mind for current customers, and reach out to new customers. It’s easy to access — particularly in the era of smartphones — and easy to share via sources like social media, helping bring even more attention to your products.
Having the right video content can definitely unlock greater success for your brand. But not everyone is equally equipped to produce video content. Even if you have an in-house team, it can be difficult to manage the workflow and keep pace with all of the content that you need. Pre-planning can help solve the issue to a degree, but video in the contemporary landscape is also a reactive medium — you need to have the necessary video production solutions at hand to be able to create new content in the moment too.
While the default decision for many businesses looking for a video content production solution is to opt for agencies, this isn’t always ideal. Keeping them on retainer can be expensive, and they’re also not necessarily working to your preferred schedule or prioritising you in the way you might prefer. You want to have content ready to go as soon as possible, and a three-month production pipeline from an agency isn’t going to deliver that.
So what are the other alternatives available? If you want to effectively create video content but you don’t want to hire an agency, there are two primary options — bringing your videos in-house or working with a partner.