Supplementing your video production team with Shootsta

One of the most common go-to solutions for videos is opting for an external agency. There’s no question that this can have certain benefits — they’re an ideal choice for high investment pieces of content that will have a long shelf life, like a television ad with a strong creative concept. However, they’re not necessarily the optimum choice for a company that’s looking to scale up its social media presence, require internal videos or are looking to produce short-form YouTube content. A traditional agency can take weeks or months to create a hero-type video from concept to final approval and execution. Trying to apply this process to create ten or so videos a month would be inordinately expensive, if not outright impossible. By contrast, a subscription-style video partner can be the perfect choice for smaller-scale projects or for quickly handling multiple projects in a short timeframe. There are multiple benefits to using a partner like Shootsta when you’re creating your content. First and foremost, they’re able to provide your internal team with in-depth insights into the most efficient ways to create your content — for example, conceptualising videos, pre-planning, storyboarding and making the most of your shooting days. You can also remove bottlenecks in the production process. We understand that internal video content teams have their own backlogs of content to produce or edit, and we can help alleviate that burden. Importantly, you can get your content back when you need it, rather than having to wait for weeks or months.

Shootsta is the leader in the market for turnaround time and quality video. We’re committed to helping you and your business make better videos and offer better-quality content in the process. One of the key advantages we offer at Shootsta is that we offer a single platform that caters to all of your video creation. Any team within your business — whether that’s sales, marketing, internal comms, HR, training, L&D or anyone else — can use Shootsta across our suite of apps and services. It’s easy to get to grips with, even if you haven’t been involved in video production before. Our suite includes: 

• Elevate – Create sales videos within minutes through our AI-powered platform.
• Platform – A cloud-based program that enables easy brainstorming and collaboration online for video creation. Upload and share content easily in a central location.
• Cast – Screen recording made easy.
• Pro – Create quality video with our post-production services.

We also offer a variety of other marketing services that can assist you in creating more effective content for your business aims. As we work on a subscription basis, we’re always available when you need us. You won’t need to worry about waiting days or even weeks for us to get back in touch, the way that can sometimes occur with agencies. We’re here every step of the way with you. One of the first things we do when you work with us is to run a straightforward course in the best way to prepare for a shoot and then actually carry out the filming. This will showcase how you and your team can maximise their efficiency when creating video content, all the way from the initial concept through to the final product. In day-to-day terms, we can be as hands-on or as hands-off as you require for a given production. Depending on your preferences, we can offer a complete end-to-end service or simply step in when you require us for different aspects of video production. One of the most popular ways that we’re utilised is to handle editing and post-production, helping free up your team to move on to filming other projects. With a 24-hour editing turnaround, you can be sure that you’ll have your content ready on a tight timeline.

Though it’s common to think of videos as being the domain of the marketing team, this isn’t always the case. Sales may need a video presentation for a crucial pitch. You may be part of an internal comms team that needs to create highly sensitive content for change management. Or, if you’re in HR, you might be looking for innovative ways to deliver learning and development content to your staff to help them upskill. These are quite distinct types of videos with different aims. But nonetheless, filming videos is a relatively easy process. Tools like smartphones and editing software have made the process substantially easier and less costly. Getting raw footage at a high quality has never been easier. However, it can still be worthwhile to bring in an outside partner for the post-production process. Conceptualising video content, then filming and editing the final product are quite distinct processes; someone who’s a dab hand with the iPhone is not necessarily going to be equally skilled at applying the finishing touches. Delegating post-production processes to a video partner like Shootsta ensures that all of your videos will look professional and can also help you clear through a backlog of existing content too.