Audience fatigue and disinterest are a marketer’s worst enemies during a webinar, but there are ways to keep them engaged, argues Shootsta’s Christine Pang.
The COVID-19 pandemic has given rise to the use of virtual solutions, and among them are webinars. Invitations for dozens of webinars are already flooding our inboxes as marketers recognise their significance as an easy-access tool for data collection and lead generation. The result is a new phenomenon we’re all experiencing, ‘webinar fatigue’, a new phrase coined to describe the overall feeling of disinterest towards the over-saturation of webinar offerings.
We all know what a bad webinar looks like – it is no longer simply passive intake of information. But good webinars leave positive lasting impressions of the initiative as well as the brand. So what makes a good webinar? There are many ways marketers can engage audiences and. Rather, there has been an increasing initiative to encourage interactive, two-way consumer-initiated contributions.