Millennials don’t trust traditional advertising. It’s also quite likely they make up a large portion of your target audience. So, how do you get these 18-34-year-olds to engage with your brand? Answer: you need authentic, unobtrusive marketing that appeals to the tech-savvy, adventurous, socially conscious, ambitious and uber-collaborative nature of this generation.
Here are 3 reasons video is essential for marketing to millennials:
1. Quite Simply, They Love Video
We could go on about how much millennials love video, but we’ll just highlight some quick stats instead:- 8 out of 10 millennials find video helpful when researching products
- Millennials are 150% more likely than baby boomers to comparison shop using video (even in-store)
- 76% of millennials report following brands or companies on YouTube
- 85% of millennials find video product demonstrations helpful
- 69% of millennials find video customer testimonials helpful