Why LinkedIn video is a big deal for B2B Marketers

With big players like Facebook and YouTube dominating the video marketing playing field, how can LinkedIn Video even begin to compete? LinkedIn, the world’s largest professional networking site has recently introduced native video on its app. Yes, that’s really late in the game, but guess what? It’s the only social networking site that gives marketers instant access to user-declared demographic information! These are not just any users, these are professionals and even big-time influencers in the business scene. What does this mean for marketers? Huge opportunities for brand messaging and advertising, of course!

What differentiates social video publishing platforms from one another? Their audience. Marketers are using Facebook and YouTube to make a killing out of the four most common video types people watch. They also know that as long as the videos are funny and emotional, people from all walks of life would watch and share. But the audience is very different in LinkedIn. They tend to be more academic and business-like, and would perhaps have very little or no room for nonsense. The video content they’d likely patronize is along the avenue of executive fireside chats, CEO vlogs, event coverages, product demos, and the like.