With big players like Facebook and YouTube dominating the video marketing playing field, how can LinkedIn Video even begin to compete?
LinkedIn, the world’s largest professional networking site has recently introduced native video on its app. Yes, that’s really late in the game, but guess what? It’s the only social networking site that gives marketers instant access to user-declared demographic information!
These are not just any users, these are professionals and even big-time influencers in the business scene.
What does this mean for marketers? Huge opportunities for brand messaging and advertising, of course!