1. Choose Your Location Wisely
The best filming locations are those that will put your viewers at ease. You can use a room in your office or you can shoot in a quiet outdoor location. Try to avoid overly clinical surroundings, though, as these can appear formal and stifling. What you want is:
- A location that is calming and uplifting
- Little clutter, as this will distract your viewers
- A location (and props, if desired) that reflect your brand
If possible, opt for a long, deep room, because this will allow you to use shallow depth of field – which provides contrast between the subject (the person talking, who is in focus) and the background (which is soft and out of focus). In terms of lighting, natural lighting from big windows is great for promoting a natural, relaxed appearance. Try to avoid overhead fluorescent lights or anything that sits directly above the subject (as these will cast unflattering shadows). On camera, a less bright, naturally lit room will appear better than a brighter room lit with artificial lights – just make sure you’re facing that natural light.
The room you choose should be quiet on your shooting day/s, so you won’t be interrupted by ringing phones, traffic, noisy air vents, people upstairs, or any other sounds that could interfere with your audio. We recommend you spend some time in your filming location at the time of day you will be filming, so you can gauge how loud it will actually be when you start shooting!