Turning to crowdsourcing user generated content is a great way to cost-effectively create authentic videos from your engaged communities.
Often, time and money are the main reasons why video production is held back, but nowadays, most people hold a high quality phone and with the emergence of new technologies and social media platforms, the level of difficulty in producing, distributing, and promoting video has been significantly reduced.
According to an interview with Olga Egorsheva, Co-Founder and CEO of Lobster,
“Crowdsourced or UGC (user-generated content) video is growing, because brands want to be more natural and authentic to their customers.”