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What does Gender Equity mean to you?

February 16, 2023
What is your personal interpretation of gender equity?
What does Gender Equity mean to you?
Need video content inspiration for March? Well, you’ll need to get started now! International Women’s Day is coming up on March the 8th, which is a great opportunity to celebrate all the great women in our workplaces and our lives. Have you thought about gender equity within your workplace?

embracing equity
Gender equity is a concept that aims to create a just and equal society where individuals are treated without prejudice or discrimination based on their gender. Gender equity means acknowledging and addressing the various ways in which gender affects individuals’ lives, including their opportunities, experiences, and outcomes.

It means acknowledging and working to eradicate the systemic barriers and biases that prevent people from achieving their full potential, regardless of their gender. This includes combating gender-based violence, promoting equal pay for equal work, and providing access to education, healthcare, and other resources.

Gender equity also means challenging harmful gender stereotypes and promoting gender equality in all aspects of society, including the media, politics, and the workplace. This includes encouraging women and girls to pursue careers in fields traditionally dominated by men and on the flip side, promoting men’s involvement in traditionally female-dominated careers.

An incredibly powerful way to share your support for the amazing women in your organisation & community is to share a video! Now is the time to get planning! If you need help ideating or creating your IWD video – Don’t be afraid to reach out to our team on Live Chat!

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Can I use video to help follow up sales calls?

Absolutely! Effective use of video can help you get your pitch noticed, land you a follow-up call, and potentially close the sale itself. However, it’s important to note that it’s not solely video that will do all the heavy lifting for you; the usual rules of sales apply. You need to have a valuable proposition, and it needs to be able to hook the client. To find out about how you can do that more effectively, talk to the team at Shootsta today.

Do I really need to shoot my own videos with Shootsta?

At Shootsta, we’re all about empowering you with tools, training, and support so you can create your own videos. From there you can film the video yourself, call in the help of one of our videographers, or go with an animated video instead. We’re here to support you no matter what!

Does personalization work in an outreach strategy?

Absolutely. Personalization helps build a more personal connection with your clients and provides a better basis for building a working relationship. That said, you need to make sure you’re getting the fundamentals right — details like spelling names correctly and using people’s appropriate titles and pronouns are critical. Poor personalization is a turn-off, so double-check before you send off an email or video.
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