At the start of 2021, metrics were painting a dismal picture for a leading SaaS company based in the APAC region. Their sales and business developers were experiencing record low response and meeting rates.
Cold outreach email responses were as low as 15%. In turn, this impacted meeting conversions — crashing to an all-time low of 4% for email to meeting conversion. Desperate to transform their performance, their Regional Director of Sales and Business Development equipped his team with Shootsta’s AI-powered app Elevate to create and scale personalized videos.
The key ingredient? Personalized videos in their emails.
This didn’t mean creating completely customized videos every time, either — that wouldn’t be an efficient way to use your prospecting time. Tools like Elevate and Cast can help streamline the process, allowing you to tweak key elements of your footage to suit an individual client.
Rather, these videos included a personalized intro with the recipient’s name, lower thirds, music, cutaways and more — all of it styled to match the company’s distinctive branding. Their sales reps were able to now create and send dozens of these professional videos a day to their leads. Within 90 days the sales team transformed their performance to a staggering 70% email response rate. They also accelerated their sales cycle by reducing their cold outreach email to meeting speed from 10 days to 4 days.
Get in touch with Shootsta today
If you’re curious about how you can reduce hangups, why not get in touch with the team at Shootsta? As video experts for both internal and external communications, we can help you get to grips with the most effective forms for getting past gatekeepers and ensuring that your message is heard by the right people — without them hanging up on you!