Especially in larger organisations, it’s common to see different teams and parts of the business tackle video production separately.
Marketing might need a 30-second video ad, HR might need training videos for onboarding, while internal communications need video messages from executives. And, if you have an internal video production team, there’s a good chance that they’re usually inundated with project requests. They’re also more likely to focus on high-value video content, leaving other requests waiting in the queue.
Plus, video production includes lots of smaller tasks, including the creation of B-roll footage of products, services or facilities. When teams can’t piggyback on existing footage or work, double-up becomes a big risk and video production costs can balloon.
However, a centralised platform – a place that holds footage, design assets, scripts and other resources – helps minimise double-up and unnecessary costs. It also means each new project requires less time and fewer resources, since the footage and design elements already exist. Additionally, it’s easier to ensure a consistent visual brand across multiple projects.
And, for those businesses with under-the-pump internal production teams, solutions like Shootsta Pro alleviate the burden and outsource the hard part: post-production. This empowers teams to film their own content and then have it professionally edited within 48 hours. This enables production teams to focus on big-ticket items, and is perfect for short-form content that needs to be made quickly, cost-effectively and at scale.