By that, we mean, know what you need to achieve with your video. What’s the larger business or content objective you need to solve for (e.g. brand awareness, starting a conversation, converting leads / sales)? Knowing your objective is the foundation for everything from knowing your target audience, to knowing how to execute your video to achieve desired behaviours.
Group brainstorms are one of the most effective ways to generate ideas. What you’re aiming for here are not fully-formed concepts, but their origins. Consider best-practice guidelines for running effective brainstorms, like:
After your brainstorm is over, it’s time to review your ideas. Bring them back to your brief i.e. objective, audience, message and KPIs, and assess them based on your criteria e.g. impact, chances of success, novelty. Also think about what’s realistic given your budget, and note any ideas that may not work now, but will be amazing later.
4. Choose the best creative video idea
Identify the idea that fits all of your above criteria best — and get started!
5. Get started with pre-production
Now you have a creative video idea. Congratulations! It’s time to start the preproduction process — you’ll need to flesh out your initial concept and choose a video format, plan talent, locations and gear, then start working on your script and storyboard. Luckily for you, we’ve got a blog post to help; check out our ‘Videography Guide: 12 Tips On How To Shoot Like A Pro’.
