9 creative video ideas to wow your audience

1. Create a whiteboard video

Whiteboard videos offer a dynamic approach to engage your audience while delivering informative content. Inspired by renowned publishers such as Moz, AsapSCIENCE, and more, these videos are a form of explainer content that employs hand-drawn or animated illustrations to educate viewers on various subjects. With their concise format, whiteboard videos effectively convey information and conclude with a compelling call to action.

2. Offer tips and tricks

Tips and tricks videos have a surprising range, from super-short snackable videos on YouTube to longer content with valuable, replicable advice when it comes to topic shortcuts. They’re also excellent at building brand trust, as it’s easy to establish subject matter expertise when you’re problem-solving.

3. Get behind-the-scenes

Behind-the-scenes videos provide a captivating window into your creative process, offering viewers a unique and intimate experience. So, whether it’s a product, event or project, focus on highlighting interesting details, sharing funny or insightful moments, and showcasing the teamwork involved.

4. Record a time-lapse

Time-lapse videos provide a visually captivating and unique perspective on the passage of time. By condensing hours, days, or even months into a short clip, they reveal dynamic transformations that are not easily perceptible in real-time. Whether capturing the movement of clouds or the bustling of a city, timelapse videos create a mesmerizing visual experience that engages and fascinates viewers.

5. Use animation

You can use animated videos in lots of different ways, from simple typography animations to animated illustrations, flat icons, even full character animation videos. Animation is powerful for communicating concepts in explainer and story-based videos, as well as content for younger audiences thanks to the cartoon-like nature.

6. Tell a story

Utilizing storytelling in business videos can significantly enhance your impact and resonance. Stories have a unique ability to captivate audiences, evoke emotions, and create memorable connections. By incorporating storytelling elements into your videos, you can engage viewers on a deeper level, establish a stronger emotional connection, and effectively convey your brand’s message and values.

That said, storytelling for short online videos is different to other mediums, so familiarise yourself with the ‘emerging’ vs. traditional story arc, for example.

7. Make a parody

Parody videos use comedy to poke fun at people or situations. If you’re a brand, it pays to be aware of fair use guidelines for parodying pre-existing content; however, brands parodying themselves are engaging because it shows a sense of humour (and humility)! Check out our ‘Shootsta: The Movie’ parody below, which pokes fun at our company’s founders:

8. Shoot a publicity stunt

Publicity stunt videos are pre-planned events to attract attention and raise awareness, often for a brand or new product. The best stunts are big, bold and have creative flair — the type of videos that go viral, especially in marketing, thanks to their originality and / or audacity. So think big!