9 creative video ideas to get you started
1. Film a whiteboard video
Whiteboard videos are a great way to build from pure pieces to camera, while still engaging audiences. Popularised by publishers like Moz, AsapSCIENCE and others, whiteboard videos are a type of explainer video that uses hand drawn or animated illustrations to educate viewers on how something works. They’re short, to the point, and end with a clear call to action.
2. Offer tips and tricks
Tips and tricks videos have a surprising range, from super-short snackable videos on YouTube to longer content with valuable, replicable advice when it comes to topic shortcuts. They’re also excellent at building brand trust, as it’s easy to establish subject matter expertise when you’re problem-solving.
3. Get behind-the-scenes
If you’re looking for creative YouTube video ideas, behind-the-scenes (BTS) videos are it. These exclusive videos often work as value-add marketing to build on new campaigns or events, by giving viewers an ‘inside look’ at something they wouldn’t normally have access to. They’re particularly effective when paired with celebrity, expert or influencer talent.
4. Record a time-lapse
The best thing about time-lapse videos is you can shoot them on your phone, as most modern smartphones have time-lapse functionality (if not, there are free apps for this). Here, the biggest tip is to ensure you set up your phone — or camera — on a stable surface for unimpeded recording i.e. no bumps or jolts. Time-lapses are useful for giving processes and transitions context, so think videos of office headquarters, construction, event setups etc.
5. Use animation
You can use animated videos in lots of different ways, from simple typography animations to animated illustrations, flat icons, even full character animation videos. Animation — being an alternative to simple human talent — is powerful for communicating concepts in explainer and story-based videos, as well as content for younger audiences thanks to the cartoon-like nature.
6. Tell a story
Storytelling is a staple for videos in the advertising and marketing industries (as well as film and television), and has been since its inception. Video’s inherent use of audiovisuals to make emotional links between viewers and content means stories with a beginning, middle and end continually perform. That said, storytelling for short online videos is different to other mediums, so familiarise yourself with the ‘emerging’ vs. traditional story arc, for example.
7. Make a parody
Parody videos use comedy to poke fun at people or situations. If you’re a brand, it pays to be aware of fair use guidelines for parodying pre-existing content; however, brands parodying themselves are engaging because it shows a sense of humour (and humility)! Check out our ‘Shootsta: The Movie’ parody below, which pokes fun at our company’s founders:
8. Shoot a publicity stunt
Publicity stunt videos are pre-planned events to attract attention and raise awareness, often for a brand or new product. The best stunts are big, bold and have creative flair — the type of videos that go viral, especially in marketing, thanks to their originality and / or audacity. So think big!
9. Ask the audienceFinally, don’t forget to ask viewers what they’d like to see. Not only is audience participation key to quality engagement, but asking for feedback is a great way to crowdsource creative YouTube video ideas. If you’re still not sure how to get started, episode 5 of our webinar series, The Shootsta Show, covers ‘How to make a creative video’:
Ways to be creative with your videos
● Have fun with your script
To start, simplify your script’s language — really pare back, as if you were talking to a friend across a table in a cafe. Then look at where you can add humour e.g. telling a joke (poking fun at yourself can be a fun technique).
● Think creatively about visuals
● Experiment with audio
How to brainstorm your own creative video ideas
1. Know your objective
2. Brainstorm video ideas
- A facilitator, to set a safe, open space for people to share ideas, and guide the discussion (as well as keep it moving). The facilitator can share the objective and topic beforehand, plus the target number of ideas, and act as note-taker.
- It helps to get broad perspectives. Try inviting people you know have good ideas, but are outside your team and usual ways of working.
- Word association to break the ice and get people thinking.
- Blue-sky ideas and the ‘yes, and…’ approach. This means fresh ideas not tied down by logic or limits, and building on people’s ideas vs. critiquing / filtering them (all ideas are equal until after the session).
- Post-its, whiteboards and paper on easels to jot ideas.
- The goal of your brainstorm is to get as many new ideas as possible — using unexpected relationships, comparisons and contrasts.
3. Review your ideas
4. Choose the best creative video idea
5. Get started with pre-production
Now you have a creative video idea. Congratulations! It’s time to start the preproduction process — you’ll need to flesh out your initial concept and choose a video format, plan talent, locations and gear, then start working on your script and storyboard. Luckily for you, we’ve got a blog post to help; check out our ‘Videography Guide: 12 Tips On How To Shoot Like A Pro’.
Interested in simple, fast and effective video? Shootsta can help
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