Building brand awareness is no small feat. From promoting new products to creating USPs, it can take up to seven impressions for people to remember or recognize your company. If your brand doesn’t find a way to stick in the minds of customers, the results could be costly. Failure to promote a business successfully is one of the top five reasons brands fail in the marketplace — which is a sobering thought.
But the use of video in your email marketing can help avoid all of this, bringing your sales and prospects closer together with the power of moving images. With more than 90% of marketers using some form of video strategy, digital promos are more important than ever to upcoming brands. Reach your leads more effectively, showcase your product, and ultimately cut through the noise of fierce competition.
Let’s take a closer look at five unique types of brand videos that could promote your company — even while you sleep.