Yep, that’s right — you should follow up your follow-up. Make sure you send a follow-up email after the sales call. This doesn’t have to be complex or in-depth — it can simply be a courtesy note to thank them for their time and contain a brief summary of the conversation you had earlier.
If appropriate, you may choose to include some additional information, too. For example, a sales brochure as a PDF, a product demonstration video, or an L&D video may be useful, particularly if the prospective client has asked for additional information.
The best way to efficiently cover this in detail is with our Elevate video service — now available as a desktop app. As an AI-powered app, it provides templated scripts, an in-app teleprompter, and access to relevant leaderboard and tracking capabilities. Our personalized Elevate video follow-up service has allowed clients to achieve a 4x increase in response rate and a 6x increase in conversion rate when compared to cold calling.