35 Video ideas for every team

Marketing Videos 

1. Brand campaigns

A brand campaign video is a big, bold hero statement that illustrates brand values, with audio and video crafted to communicate its message for maximum effect.

Example: Apple’s ‘Perspective’ campaign:

2. Product announcements and launches

These videos may feature product or service announcements and launches (think iPhone and the like) – or even launching operations in an international market!

For example, check out Shootsta’s UK launch video:

4. Business updates

A business update video is useful on multiple fronts: as news for your community, and to highlight success via organic publicity (i.e. with social media interactions).

5. Thought leadership videos

Thought leadership is one of the most exciting growth spaces for business video, with 1-2 person interviews leading the charge for non-influencer branding.

6. Event hype / Sizzle reels

There’s an art and science to event hype (or sizzle) reels, so they can be more time-consuming to execute, but also incredibly effective when done right. Thinking outside the box with your delivery can also reap rewards.

Check out this video we created for MADFest London (turned around in 24 hours):

7. Case studies

Video case studies leverage video’s ability to augment stories by using visual and audio stimuli, for a more connective experience than by using text.

A recent example is our video case study with Clinique:

Internal Communications Videos

8. CEO or C-suite update

The CEO or C-suite update video is typically a piece to camera (PTC), covering off key points around business growth, as well as global and regional updates. For example, our CEO Mike Pritchett films an internal update every month to keep employees in the loop about how the company’s goals are tracking.

9. Explainer videos

Explainers aim to make things easy to understand, not only when simplifying complex ideas, but also for introducing new ones (e.g. change management initiatives).

Watch Shootsta’s product explainer video below: recent example? The first video in our ‘Nerdin’ Out’ series from Asia:

10. Company news

Skip the boring ‘wall of text’ emails! The company news video is similar to a CEO update, but often with corporate communications or other internal teams presenting.

11. ‘Town hall’ recordings

Town hall meeting videos are great value-add internal content; there’ll always be someone who’s sick or travelling, so why not try recording these events? They can also be helpful for your friends in HR, should anyone voice issues in the Q&A.

12. Quarterly updates

These are usually presented by senior leadership and include information about financial growth, stock prices, investor funding and more.

13. Employee spotlights

Employee spotlights can be anything from new starter introduction videos to ‘employee of the month’ features – even testimonials.

14. ‘How-to’ videos

How-to’s are step-by-step manuals for how to do something, and can be shot with talent performing actions, or by screencasting (i.e. screen-recording).

Check out our video on how to understand your analytics:

17. Internal UGC (User Generated Content)

This is one we’re proud to champion! As a video-first organisation, all employees at Shootsta create one video a month on any topic they like, for either just internal or external public use e.g. on the company / their personal social accounts.
A recent example? A video from our Business Development Representative in Asia:

Learning & Development Videos

18. Product and services training

Whether it’s for new hires or new customers, these videos help people understand how to use your product and services, as well as how to troubleshoot, and where to go for help – in a way that makes learning sticky (versus old-school PDFs).

In this video, new clients meet their Shootsta Kit:

19. Learning Management System (LMS) Knowledge-Base Tutorials

Being a medium that engages both visual and auditory senses, video is perfect for facilitating learning in a more accessible way. Try YouTube’s Creator Academy for examples of how to win at LMS content.

20. Pre-recorded live training

This is a great option for people who miss an in-person presentation, and can be augmented with your deck’s slides and video clips to keep things interesting.

Here’s our live webinar recording on YouTube and Facebook video best practice:

Human Resources Videos

24. Company orientations and department onboarding

Company orientation videos typically cover things like brand values, business policies and expectations of employees, while department onboardings are more focused and may look at a team’s priorities, tools and processes.

25. Compliance training

You’re likely already familiar with these videos, as they’re a common format for most company training nowadays e.g. occupational health and safety.

26. Professional development training

Similarly, career learning is easily scaled with development-based videos, like new manager coaching on soft skills – Harvard ManageMentor does this well.

27. Corporate social responsibility videos

Corporate social responsibility videos are a great way to socialise your programs with employees. Promoting diversity and inclusion? Say it with a video.

28. Talent brand videos

Not just for internal use, talent branding is crucial for sourcing prospective recruits – just visit any Fortune 500’s LinkedIn page and hit the ‘Life’ section for examples (LinkedIn’s is great).

29. Recruitment videos

Speaking of recruits, looking for key talent? A video may attract a higher calibre of candidate by communicating the role’s remit and responsibilities, within the context of your company and its culture.

This is a Shootsta recruitment video from our Sales team:

30. Workplace culture videos

Another video for external use, the workplace culture video can help show your company’s human face, by calling attention to employees and perks.

Sales Videos

31. Prospect outreach

At Shootsta, the special sauce of our Sales team is how they use video to kick-start conversations. Because let’s face it, no one likes cold calls or emails – but a personalised video on LinkedIn? That’s a different story!

Here’s an example from us created with our AI powered video app, Elevate: