One of the most common objections we hear to getting started with video is: “But we don’t have any ideas!” So we’ve taken the hard work out of brainstorming and come up with the ultimate video ideas list, complete with 50 videos for teams – no matter whether you’re marketing, internal communications, learning and development, human resources or sales. So you can get started with video today!
7. Case studies
Video case studies leverage video’s ability to augment stories by using visual and audio stimuli, for a more connective experience than by using text. A recent example is our video case study with Clinique:
9. Explainer videos
Explainers aim to make things easy to understand, not only when simplifying complex ideas, but also for introducing new ones (e.g. change management initiatives). Watch Shootsta’s product explainer video below: recent example? The first video in our ‘Nerdin’ Out’ series from Asia:
10. Company news
Skip the boring ‘wall of text’ emails! The company news video is similar to a CEO update, but often with corporate communications or other internal teams presenting.11. ‘Town hall’ recordings
Town hall meeting videos are great value-add internal content; there’ll always be someone who’s sick or travelling, so why not try recording these events? They can also be helpful for your friends in HR, should anyone voice issues in the Q&A.12. Quarterly updates
These are usually presented by senior leadership and include information about financial growth, stock prices, investor funding and more.13. Employee spotlights
Employee spotlights can be anything from new starter introduction videos to ‘employee of the month’ features – even testimonials.
17. Internal UGC (User Generated Content)
This is one we’re proud to champion! As a video-first organisation, all employees at Shootsta create one video a month on any topic they like, for either just internal or external public use e.g. on the company / their personal social accounts. A recent example? A video from our Business Development Representative in Asia:
Learning & Development Videos
18. Product and services training
Whether it’s for new hires or new customers, these videos help people understand how to use your product and services, as well as how to troubleshoot, and where to go for help – in a way that makes learning sticky (versus old-school PDFs). In this video, new clients meet their Shootsta Kit:
Sales Videos
31. Prospect outreach
At Shootsta, the special sauce of our Sales team is how they use video to kick-start conversations. Because let’s face it, no one likes cold calls or emails – but a personalised video on LinkedIn? That’s a different story! Here’s an example from us created with our AI powered video app, Elevate:
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